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2009 Brazil Medium Business Market Snapshot - Economic Impact, Buyer Profiling and Targeting Product Image

2009 Brazil Medium Business Market Snapshot - Economic Impact, Buyer Profiling and Targeting

  • Published: July 2009
  • Region: Brazil
  • 56 pages
  • AMI Partners

This report provides marketers a systematic analysis of ICT market drivers, profiling established and emerging products and services including:

- Infrastructure: hardware platforms (PCs, Notebooks, Servers)
- Software applications
- Storage
- Security
- Networking
- IT Services, managed services
- Telecommunications services
- Mobility
- Internet/IP-enabled services

The AMI ICT Market Snapshot Profile details other key buying influencers among technology buyers/ users such as:

- Economic factors
- Budgets
- Buying behaviors
- Decision makers
- Channel preferences
- Outsourcing
- Service/support
- Attitudes
- Strategic planning priorities

Based on AMI's annual survey of medium businesses across Brazil, this study tracks a broad spectrum of issues pertaining to the adoption and usage of information technology and communications (ICT) solutions. AMI-Partners defines medium businesses (MBs) as companies that have 100 to 999 employees, are non-residential and non-government organizations, and are not a franchise of a larger corporation. This is one of a continuing series of reports drawn from AMI's proprietary surveys of small and medium businesses worldwide.

Brazil MB Overview Report Outline 4
Brazil MB Introduction 5
Brazil MB Executive Summary 6
Brazil MB Executive Summary: Overview 7
Brazil MB Executive Summary: Spending & Penetration 8
Brazil MB Executive Summary: Market Sizing by Employee Size and Vertical Industries 9
Brazil MB Executive Summary: Spending Overview 10-11
Brazil MB Executive Summary: Total Market IT/Telecommunication Spending 12
Brazil MB Executive Summary: Three Waves of Adoption 13

AMI’s Three Waves of Adoption 14
Brazil MB Executive Summary: IT Adoption Process 15
Brazil MB Executive Summary: Key Technology Penetration by Employee Size 16
Brazil MB Executive Summary: Key Technology Penetration by Vertical Industry 17
Brazil MB Executive Summary: Current Software Applications Usage 18
Brazil MB Executive Summary: Economic Outlook 19-21
Brazil MB Executive Summary: What/who is a “CONCERNED MB”? 22
Brazil MB Executive Summary: Perceptions About Domestic and Worldwide Economic Conditions 23
Brazil MB Executive Summary: Expectation of Changes in Economic Conditions in Next 12 Months 24
Brazil MB Executive Summary: Concerned MBs Overview 25
Brazil MB Executive Summary: Economic Conditions Form Concerned MBs 26
Brazil MB Executive Summary: Economic Profile: Concerned MBs 27
Brazil MB Executive Summary: Importance of Strategic IT Issues 28
Brazil MB Executive Summary: Purchase Preferences and Processes Concerned MBs vs. All MBs 29
Brazil MB Executive Summary: Key Technology Penetration Will Get Worse 30
Brazil MB Executive Summary: Key Technology Deployment Intentions 31

Brazil : Economic Indicators 32
Brazil MB Management Summary: Sectors and Themes Driving SMB IT Markets 33
Brazil MB Management Summary: SMB IT Market Drivers 34
Brazil MB Management Summary: Key Themes - Infrastructure 35
Brazil MB Management Summary: Infrastructure Profile 36-37
Brazil MB Management Summary: Key Themes - Mobility & Telephony 38-39
Brazil MB Management Summary: Mobility Firms Profile 40

Brazil MB Hosted IP Users Profile 41
Brazil MB Management Summary: Consolidated IP Network Firms Profile 42
Brazil MB Management Summary: Key Themes - IT Services 43

Brazil MB Managed Services Users Profile 44
Brazil MB Management Summary: Key Themes - Software 45
Brazil MB Management Summary: Software Buyers Profile 46
Brazil MB Management Summary: Key Themes - Internet 47
Brazil MB Management Summary: Business Process Enabled (BPE) Firms Profile 48
Brazil MB Management Summary: Intranet Users Profile 49
Brazil MB Management Summary: Key Themes - Storage 50
Brazil MB Management Summary: Storage Buyers Profile 51
Brazil MB Management Summary: Key Themes - Security 52
Brazil MB Management Summary: Security Buyers Profile 53
Brazil MB Management Summary: Attitudes and Purchase Decision Making 54
Brazil MB Management Summary: Channels 55

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