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2009 Germany Small Business Market Snapshot - Economic Impact, Buyer Profiling and Targeting
AMI Partners, July 2009, Pages: 56
This report provides marketers a systematic analysis of ICT market drivers, profiling established and emerging products and services including:
- Infrastructure: hardware platforms (PCs, Notebooks, Servers)
- Software applications
- Storage
- Security
- Networking
- IT Services, managed services
- Telecommunications services
- Mobility
- Internet/IP-enabled services
The AMI ICT Market Snapshot Profile details other key buying influencers among technology buyers/ users such as:
- Economic factors
- Budgets
- Buying behaviors
- Decision makers
- Channel preferences
- Outsourcing
- Service/support
- Attitudes
- Strategic planning priorities
Based on AMI's annual survey of small businesses across Germany, this study tracks a broad spectrum of issues pertaining to the adoption and usage of information technology and communications (ICT) solutions. AMI-Partners defines small businesses (SBs) as companies that have 1 to 99 employees, are non-residential and non-government organizations, and are not a franchise of a larger corporation. This is one of a continuing series of reports drawn from AMI's proprietary surveys of small and medium businesses worldwide.
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