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2009 Japan Medium Business Market Snapshot - Economic Impact, Buyer Profiling and Targeting

AMI Partners, July 2009, Pages: 60


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This report provides marketers a systematic analysis of ICT market drivers, profiling established and emerging products and services including:

- Infrastructure: hardware platforms (PCs, Notebooks, Servers)
- Software applications
- Storage
- Security
- Networking
- IT Services, managed services
- Telecommunications services
- Mobility
- Internet/IP-enabled services

The AMI ICT Market Snapshot Profile details other key buying influencers among technology buyers/ users such as:

- Economic factors
- Budgets
- Buying behaviors
- Decision makers
- Channel preferences
- Outsourcing
- Service/support
- Attitudes
- Strategic planning priorities

Based on AMI's annual survey of medium businesses across Japan, this study tracks a broad spectrum of issues pertaining to the adoption and usage of information technology and communications (ICT) solutions. AMI-Partners defines medium businesses (MBs) as companies that have 100 to 999 employees, are non-residential and non-government organizations, and are not a franchise of a larger corporation.



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