2009 Russia Medium Business Market Snapshot - Economic Impact, Buyer Profiling and Targeting

AMI Partners, July 2009, Pages: 54

This report provides marketers a systematic analysis of ICT market drivers, profiling established and emerging products and services including:

- Infrastructure: hardware platforms (PCs, Notebooks, Servers)
- Software applications
- Storage
- Security
- Networking
- IT Services, managed services
- Telecommunications services
- Mobility
- Internet/IP-enabled services

The AMI ICT Market Snapshot Profile details other key buying influencers among technology buyers/ users such as:

- Economic factors
- Budgets
- Buying behaviors
- Decision makers
- Channel preferences
- Outsourcing
- Service/support
- Attitudes
- Strategic planning priorities

Based on AMI's annual survey of medium businesses across Russia, this study tracks a broad spectrum of issues pertaining to the adoption and usage of information technology and communications (ICT) solutions. AMI-Partners defines medium businesses (MBs) as companies that have 100 to 999 employees, are non-residential and non-government organizations, and are not a franchise of a larger corporation. This is one of a continuing series of reports drawn from AMI's proprietary surveys of small and medium businesses worldwide.

Russia MB Overview Report Outline 4
Russia MB Introduction 5
Russia MB Executive Summary 6
Russia MB Executive Summary: Firmographics 7
Russia MB Executive Summary: Spending & Penetration 8
Russia MB Executive Summary: Market Sizing by Employee Size and Vertical Industries 9
Russia MB Executive Summary: Spending Overview 10
Russia MB Executive Summary: Total Market IT/Telecommunication Spending 11
Russia MB Executive Summary: Three Waves of Adoption 12

AMI’s Three Waves of Adoption 13
Russia MB Executive Summary: IT Adoption Process 14
Russia MB Executive Summary: Key Technology Penetration 15-16
Russia MB Executive Summary: Current Software Applications Usage 17
Russia MB Executive Summary: Economic Outlook 18
Russia MB Executive Summary: Economic and Political Outlook 19
Russia MB Executive Summary: What/who is a “CONCERNED MB”? 20
Russia MB Executive Summary: Perceptions About Domestic and Worldwide Economic Conditions 21
Russia MB Executive Summary: Expectation of Changes in Economic Conditions in Next 12 Months 22
Russia MB Executive Summary: Economic Conditions Form Concerned/Pessimistic MBs 23
Russia MB Executive Summary: Concerned MBs Overview 24
Russia MB Executive Summary: Economic Profile: Concerned MBs 25
Russia MB Executive Summary: Importance of Strategic IT Issues 26
Russia MB Executive Summary: Purchase Preferences and Processes Concerned MBs vs. All MBs 27
Russia MB Executive Summary: Key Technology Penetration 28
Russia MB Executive Summary: Key Technology Deployment Intentions 29
Russia MB Executive Summary: Economic Indicators 30
Russia MB Management Summary: Sectors and Themes Driving SMB IT Markets 31
Russia MB Management Summary: SMB IT Market Drivers 32
Russia MB Executive Summary: Key Themes - Infrastructure 33
Russia MB Management Summary: Infrastructure Profile 34-35
Russia MB Executive Summary: Key Themes - Mobility & Telephony 36-37
Russia MB Management Summary: Mobility Firms Profile 38

Russia MB Hosted IP Users Profile 39
Russia MB Management Summary: Consolidated IP Network Firms Profile 40
Russia MB Executive Summary: Key Themes - IT Services 41
Russia MB Managed Services Users Profile 42
Russia MB Executive Summary: Key Themes - Software 43
Russia MB Management Summary: Software Buyers Profile 44
Russia MB Executive Summary: Key Themes - Internet 45
Russia MB Management Summary: Business Process Enabled Firms Profile 46
Russia MB Management Summary: Intranet Users Profile 47
Russia MB Executive Summary: Key Themes - Storage 48
Russia MB Management Summary: Storage Buyers Profile 49
Russia MB Executive Summary: Key Themes - Security 50
Russia MB Management Summary: Security Buyers Profile 51
Russia MB Executive Summary: Attitudes and Purchase Decision Making 52
Russia MB Executive Summary: Channels 53

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