2009 Q-1 Brazil SMB: Impacts of a Game-Changing Economic Downturn: How to Market Effectively & Stay Competitive
AMI Partners, March 2009, Pages: 30
Q-Pulse provides marketers with timely information on Brazil SMBs’ changing perceptions, attitudes, and behaviors during the current recession. Q-Pulse also provides metrics needed to predict the impact of economic forces on the IT market and to better address SMBs’ changing needs. IT marketers will be able to gauge buying sentiments and plans among businesses during the economic downturn and predict future opportunities with respect to buying cycles. This Q-Pulse report will help companies fine-tune their go-to-market product communications and selling platforms to better align with current business needs and challenges of their SMB customers.
Specifically the Q-Pulse report allows marketers to better understand the following:
1. Economic Impact: SMB’s changing concerns, challenges and pain points
2. Business Actions: specific actions SMBs are taking to mange through the downturn
3. IT Plans & Actions: past 3 months’ purchases and planned purchases in various categories of IT
4. Mindset & Attitudes: changes in SMBs with respect to their views of technology
Benefits of the quarterly intelligence report include the capacity to:
- Assess changes in category-level IT spending
- Identify key changes in how to market effectively to SMBs
- Monitor the evolving needs and pain points of SMBs
- Evaluate regional opportunities with greater clarity
This quarterly survey tracks worldwide small (SB: 1-99 employees) and medium (MB: 100-999) companies across several leading countries—with established and emerging economies. These quarterly “Q-Pulse” surveys supplement AMI’s longstanding comprehensive annual primary research of global SMB markets.
Background and Purpose 5
Commentary & Insights 7
Q-Pulse Economics: Quarter 1 Winners and Losers 8
Q1 Outlook: Seasonal Swing Compounded by Negative Sentiment 9
Where Spending is Headed: Q-Pulse Spend Share Index 10
Concern / Impact of the Economic Climate on Own Business 12
Setbacks Experienced 14
How SMBs Are Coping In the Economic Climate 16
Cutting Business Expenses 16
Impact on Employment - Past 3 Months vs. Next 3 Months 17
Actions Being Considered for Increasing Revenues 18
IT Purchasing - Last Three Months 21
IT Purchasing - Next Three Months 24
To Close: About the SMBs in This Study 28
Appendix: 2009 Q1: Brazil SMB Quarterly Pulse Tracker - Total SMB Overview 29
List of Figures
Top Changes Affecting Brazil SMBs 7
Typical Q4/Q1 Seasonal Spend Pattern 9
1Q09 Q-Pulse Mindshare Index® of Purchase Intent 11
Concern about Impact of Economy on Business 12
Impact of Economic Climate of Different Regions on Business 13
Where Revenue is Generated 13
Economic Setbacks Experienced 14
Business Conditions Outlook for Next Three Months 14
Level of Concern About Upcoming Business Conditions 15
Business Cost Cutting Measures 16
Business Cost Cutting Measures Among Concerned SMBs 17
Managing Staffing 18
Actions being Considered to Increase Revenues 19
Actions Being Considered to Increase Revenues Among Concerned SMBs 19
Revenue Generation by Customer Type 20
IT Spending over Last Three Months 21
Spending on IT Last Three Months 21
Average Spending on IT Last Three Months Among Concerned SMBs 22
IT Products and Services Purchased in Last 3 Months. 22
Type of Software Purchased in Last Three Months 23
IT Spending Over the Next Three Months 24
Average Planned Spending 24
Planned Spending Next 3 Months by Change in Economy 25IT Purchasing-Next Three Months 25
Likelihood of Buying Type of Software in Next Three Months 26
Planned Investment in IT 26
Impact of IT Investment on Business 27
Focusing IT Investment 27
Profile of SMBs 28
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