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2009 Q-1 Brazil SMB: Impacts of a Game-Changing Economic Downturn: How to Market Effectively & Stay Competitive
AMI Partners, March 2009, Pages: 30
Q-Pulse provides marketers with timely information on Brazil SMBs’ changing perceptions, attitudes, and behaviors during the current recession. Q-Pulse also provides metrics needed to predict the impact of economic forces on the IT market and to better address SMBs’ changing needs. IT marketers will be able to gauge buying sentiments and plans among businesses during the economic downturn and predict future opportunities with respect to buying cycles. This Q-Pulse report will help companies fine-tune their go-to-market product communications and selling platforms to better align with current business needs and challenges of their SMB customers.
Specifically the Q-Pulse report allows marketers to better understand the following:
1. Economic Impact: SMB’s changing concerns, challenges and pain points
2. Business Actions: specific actions SMBs are taking to mange through the downturn
3. IT Plans & Actions: past 3 months’ purchases and planned purchases in various categories of IT
4. Mindset & Attitudes: changes in SMBs with respect to their views of technology
Benefits of the quarterly intelligence report include the capacity to:
- Assess changes in category-level IT spending
- Identify key changes in how to market effectively to SMBs
- Monitor the evolving needs and pain points of SMBs
- Evaluate regional opportunities with greater clarity
This quarterly survey tracks worldwide small (SB: 1-99 employees) and medium (MB: 100-999) companies across several leading countries—with established and emerging economies. These quarterly “Q-Pulse” surveys supplement AMI’s longstanding comprehensive annual primary research of global SMB markets.
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