2009 State of the U.K. SMB Market Q-Pulse Wave 2 - Understanding the SMB Landscape During an Economic Downturn - Q2, 2009 Results and Outlook for Q3, 2009
AMI Partners, June 2009, Pages: 76
This report summarizes the findings of the second wave of AMI’s Q-Pulse survey conducted among small and medium businesses (SMBs) in the U. K.
The survey was completed during April/May 2009. These findings are compared to the first wave of Q-Pulse (QP1 2009) and prior AMI survey research (Q4 2008).
The main study objectives include the following:
- Understand the impact of the economic environment on IT purchase decision-making from an SMB perspective.
- Identify IT and telecom-related mindset, attitudes, expectations, purchases and plans from a quarterly perspective as they unfold during 2009.
- Determine shifts in ICT quarterly spending (QoQ) by comparing across major product categories.
- Track changes in buying process and criteria.
AMI utilized the following for this analysis:
- AMI’s most recent Q-Pulse plus the earlier Q-Pulse conducted in Q1 ’09.
- AMI’s Comprehensive Annual study of SMBs—conducted in early Q4 ’08.
- AMI’s Dynamic Global Model
Report Outline 4
Objectives, Scope and Methodology 5
Executive Summary 6-12
Economic Impact on SMBs/Weathering the Storm/ Business Actions 13
U.K. SMB Perceptions & Reactions to the Downturn 14
U.K. SMB Perceptions & Reactions to the Downturn by Vertical 15
U.K. SBs Weathering the Storm 16
U.K. MBs Weathering the Storm 17
U.K. SMBs Weathering the Storm by Vertical 18
U.K. SMBs Cost Cutting Plans Next 3-6 Months 19
U.K. SMBs Cost Cutting Actions Next 3-6 Months by Vertical 20
U.K. SMB Actions Being Considered to Increase Revenues 21
U.K. SMB Actions Being Considered to Increase Revenues by Vertical 22
ICT Adoption/Strategic Importance Mindset 23
AMI’s Three Waves of Adoption 24
U.K. SMB: ICT Penetration & Adoption Process 25
U.K. SB Attitudes 26
U.K. MB Attitudes 27
U.K. SMB Importance of Strategic IT Issues - TOP 10 Areas 28-30
Current and Future Purchase Plans 31
ICT Purchases and Plans Summary 32
U.K. SMB IT Product/Services Purchases: Last 3 Months 33
U.K. SB IT Products: Intentions vs. Purchases 34
U.K. MB IT Products: Intentions vs. Purchases 35
U.K. SMB IT Product Unit Purchases: Last 3 Months 36
U.K. SMB Outsourced IT Services Usage 37
U.K. SMB IT Spending: Type of Software Purchased in Last 3 Months 38
U.K. SMB IT Purchase Plans in Next 3 Months 39, 40
U.K. SMB Planned Usage of Outsourced IT Services 41
U.K. SMB IT Spending: Type of Software Planned for Purchase in Next 3 Months 42
U.K. SMB IT Product Unit Purchases: Next 3 Months 43
U.K. SMB - Interest in flavors of SaaS and ITaaS 44
Market Opportunity Assessment/Total Addressable Market 45
UK SMB ICT Market - Total ICT Spending Summary 46
U.K. SMB IT Products/Services Purchasing: Current and Planned 47
U.K. SMB Total ICT Market Quarterly Spending 48
U.K. SMB Quarterly Spending Swings Compounded by Negative Sentiment 49
U.K. SMB Total Market ICT Spending by Category 50
U.K. SMB Average ICT Spending by Product: Last 3 Months 51
U.K. SMB Average ICT Spending by Product: Next 3 Months 52
Purchase Behavior and Decision Making 53
U.K. SB Purchase Decision Making 54
U.K. MB - Purchase Decision Making Drivers 55
U.K. SMBs - Purchase Decision Makers Quarterly Comparison 56
U.K. SMB Historical Sources of Information 57
U.K. SMBs QP2 ‘09 Sources of Information: SB vs. MB 58
U.K. SMB Brand Selection Criteria 59
U.K. SB Focus of Significant Technology Investments 60
U.K. MB Focus of Significant Technology Investments 61
Competitive Landscape 62
U.K. SMB: Computing Products Competitive Landscape -
Brand MindShare 63
U.K. SMB: Networking, Security, Storage and Telecom Products Competitive Landscape - Brand MindShare 64
Routes-To-Market & Channel Partner Perspective 65
U.K. SMB Channel Utilization: % of SMBs Utilizing Channels for Recent IT Purchases 66
U.K. SMB Channel Utilization: % of SMBs Utilizing Channels by Product Category 67
U.K. SMB Channel Utilization: Outsourced IT Services Providers 68
Appendix 69
U.K. SMB Demographics: Sample Distribution by Employee Size and Vertical Industries 70
U.K. SMB Universe Firmographics: Market Sizing by Employee Size, Vertical Industries, Annual Revenues and # of PCs 71
U.K. SB Firmographic Overview by Employee Size 72
U.K. MB Firmographic Overview by Employee Size 73
U.K. SMB Firmographic Overview by Vertical 74
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