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2009 State of the Germany SMB Market Q-Pulse Wave 2 - Understanding the SMB Landscape During an Economic Downturn - Q2, 2009 Results and Outlook for Q3, 2009
AMI Partners, June 2009, Pages: 74
This report summarizes the findings of the second wave of AMI’s Q-Pulse survey conducted among small and medium businesses (SMBs) in Germany.
The survey was completed during April/May 2009. These findings are compared to the first wave of Q-Pulse (QP1 2009) and prior AMI survey research (Q4 2008).
The main study objectives include the following:
- Understand the impact of the economic environment on IT purchase decision-making from an SMB perspective.
- Identify IT and telecom-related mindset, attitudes, expectations, purchases and plans from a quarterly perspective as they unfold during 2009.
- Determine shifts in ICT quarterly spending (QoQ) by comparing across major product categories.
- Track changes in buying process and criteria.
AMI utilized the following for this analysis:
- AMI’s most recent Q-Pulse plus the earlier Q-Pulse conducted in Q1 ’09.
- AMI’s Comprehensive Annual study of SMBs—conducted in early Q4 ’08.
- AMI’s Dynamic Global Model
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