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2009 State of the Mexico SMB Market Q-Pulse Wave 2 - Understanding the SMB Landscape During an Economic Downturn - Q2, 2009 Results and Outlook for Q3, 2009 Product Image

2009 State of the Mexico SMB Market Q-Pulse Wave 2 - Understanding the SMB Landscape During an Economic Downturn - Q2, 2009 Results and Outlook for Q3, 2009

  • Published: June 2009
  • Region: Mexico
  • 72 pages
  • AMI Partners

This report summarizes the findings of the second wave of AMI’s Q-Pulse survey conducted among small and medium businesses (SMBs) in Mexico.

The survey was completed during April/May 2009. These findings are compared to the first wave of Q-Pulse (QP1 2009) and prior AMI survey research (Q4 2008).

The main study objectives include the following:
- Understand the impact of the economic environment on IT purchase decision-making from an SMB perspective.
- Identify IT and telecom-related mindset, attitudes, expectations, purchases and plans from a quarterly perspective as they unfold during 2009.
- Determine shifts in ICT quarterly spending (QoQ) by comparing across major product categories.
- Track changes in buying process and criteria.

AMI utilized the following for this analysis:
- AMI’s most recent Q-Pulse plus the earlier Q-Pulse conducted in Q1 ’09.
- AMI’s Comprehensive Annual study of SMBs—conducted in early Q4 ’08.
- AMI’s Dynamic Global Model

Report Outline 4
Objectives, Scope and Methodology 5
QP2 ‘09 Executive Summary 6-11
Economic Impact on SMBs/Weathering the Storm/ Business Actions 12

Mexico SMB Perceptions & Reactions to the Downturn 13
Mexico SMB Perceptions & Reactions to the Downturn by Vertical 14
Mexico SBs Weathering the Storm 15
Mexico MBs Weathering the Storm 16
Mexico SMBs Weathering the Storm by Vertical 17
Mexico SMBs Cost Cutting Plans Next 3-6 Months 18
Mexico SMBs Cost Cutting Actions Next 3-6 Months by Vertical 19
Mexico SMB Actions Being Considered to Increase Revenues 20
Mexico SMB Actions Being Considered to Increase Revenues by Vertical 21
ICT Adoption/Strategic Importance Mindset 22

AMI’s Three Waves of Adoption 23
Mexico SMB: ICT Penetration & Adoption Process 24
Mexico SB Attitudes 25
Mexico MB Attitudes 26
Mexico SMB Importance of Strategic IT Issues 27-29
Current and Future Purchase Plans 30

ICT Purchases and Plans Summary 31
Mexico SMB IT Product/Services Purchases: Last 3 Months 32
Mexico SB IT Products: Intentions vs. Purchases 33
Mexico MB IT Products: Intentions vs. Purchases 34
Mexico SMB IT Product Unit Purchases: Last 3 Months 35
Mexico SMB Outsourced IT Services Usage 36
Mexico SMB IT Spending: Type of Software Purchased in Last 3 Months 37
Mexico SMB IT Purchase Plans in Next 3 Months 38-39
Mexico SMB Planned Usage of Outsourced IT Services 40
Mexico SMB IT Spending: Type of Software Planned for Purchase in Next 3 Months 41
Mexico SMB IT Product Unit Purchases: Next 3 Months 42
Mexico SMB - Interest in flavors of SaaS and ITaaS 43

Market Opportunity Assessment/ Total Addressable Market 44
Mexico SMB ICT Market: Total ICT Spending Summary 45
Mexico SMB IT Products/Services Purchasing: Current and Planned 46
Mexico SMB Total ICT Market Quarterly Spending 47
Mexico SMB Quarterly Spending Swings Compounded by Negative Sentiment 48
Mexico SMB Total Market ICT Spending by Category 49
Mexico SMB Average ICT Spending by Product: Last 3 Months 50
Mexico SMB Average ICT Spending by Product: Next 3 Months 51

Purchase Behavior and Decision Making 52
Mexico SB Purchase Decision Making 53
Mexico MB - Purchase Decision Making Drivers 54
Mexico SMBs - Purchase Decision Makers Quarterly Comparison 55
Mexico SMB Historical Sources of Information 56
Mexico SMBs QP2 ’09 Sources of Information: SB vs. MB 57
Mexico SMB Brand Selection Criteria 58
Mexico SB Focus of Significant Technology Investments 59
Mexico MB Focus of Significant Technology Investments 60

Competitive Landscape 61
Mexico SMB: Computing Products Competitive Landscape - Brand MindShare 62
Mexico SMB: Networking, Security, Storage and Telecom Products- Brand MindShare 63
Mexico SMB Channel Utilization 64
Mexico SMB Channel Utilization by Product Category 65
Mexico SMB Channel Utilization: Outsourced IT Services Providers 66

Appendix 67
Mexico SMB Sample Breakout by Employee Size and Vertical Industries 68
Mexico Universe Firmographics: Market Sizing by Employee Size, Vertical Industries, Annual Revenues and # of PCs 69
Mexico SB Firmographics Overview by Employee Size 70
Mexico MB Firmographics Overview by Employee Size 71
Mexico SMB Firmographics Overview by Vertical 72

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