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2009 State of the Australia SMB Market Q-Pulse Wave 3 - Is the Downturn Over? SMBs Poised for Rebound-QP3, 2009 Results and Outlook for QP4, 2009
AMI Partners, Nov 2009, Pages: 82
This report summarizes the findings of the third wave of AMI’s quarterly tracker (Q-Pulse) survey conducted among small (1-99 employees) and medium (100-999) businesses (SMBs) in Australia. The survey was completed among a representative sample of the top business decision makers and/or technology decision makers during September and October of 2009.
These findings were compared to the first and second waves of Q-Pulse (QP1 2009 and QP2 2009), and prior AMI survey research (Q4 2008), as relevant.
The main study objectives include the following:
- Understanding the impact of the economic environment on IT purchase decision-making from an SMB perspective.
- Identifying IT and telecom-related mindsets, attitudes, expectations, purchases and plans from a quarterly perspective as they unfold during 2009—in particular as the impact of the economic stimulus is felt and the current recession gives way to an improving economy.
- Determining shifts in ICT quarterly spending (QoQ) by comparison across major product categories.
- Tracking changes in buying process and buying criteria.
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