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2009 State of the Australia SMB Market Q-Pulse Wave 3 - Is the Downturn Over? SMBs Poised for Rebound-QP3, 2009 Results and Outlook for QP4, 2009 Product Image

2009 State of the Australia SMB Market Q-Pulse Wave 3 - Is the Downturn Over? SMBs Poised for Rebound-QP3, 2009 Results and Outlook for QP4, 2009

  • ID: 1193277
  • November 2009
  • Region: Australia
  • 82 pages
  • AMI Partners

This report summarizes the findings of the third wave of AMI’s quarterly tracker (Q-Pulse) survey conducted among small (1-99 employees) and medium (100-999) businesses (SMBs) in Australia. The survey was completed among a representative sample of the top business decision makers and/or technology decision makers during September and October of 2009.

These findings were compared to the first and second waves of Q-Pulse (QP1 2009 and QP2 2009), and prior AMI survey research (Q4 2008), as relevant.

The main study objectives include the following:
- Understanding the impact of the economic environment on IT purchase decision-making from an SMB perspective.
- Identifying IT and telecom-related mindsets, attitudes, expectations, purchases and plans from a quarterly perspective as they unfold during 2009—in particular as the impact of the economic stimulus is felt and the current recession gives way to an improving economy.
- Determining shifts in ICT quarterly spending (QoQ) by comparison across major product categories.
- Tracking changes in buying process and buying criteria.

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Report Outline 2
Executive Summary 5-13
Objectives, Scope and Methodology 14
Economic Impact on SMBs/Business Actions 17

Australia SMB Perceptions & Reactions to the Downturn 18
Australia SMB Perceptions & Reactions to the Downturn by Vertical 19
Australia SBs Weathering the Storm 20
Australia MBs Weathering the Storm 21
Australia SMBs Weathering the Storm by Vertical 22
Australia SMBs Cost Cutting Plans Next 3-6 Months 23
Australia SMBs Cost Cutting Actions Next 3-6 Months by Vertical 24-25
Australia SMBs Gauging the Government Response to the Economic Crises 26
Australia SMBs Awareness of Economic Stimulus Programs 27
Australia SMBs Government Response to Economic Crises and Awareness of Economic Stimulus Programs 28
Australia SMB Actions Being Considered to Increase Revenues 29
Australia SMB Actions Being Considered to Increase Revenues by Vertical 30

ICT Adoption/Strategic Importance Mindset 31
AMI’s Three Waves of Adoption 32
Australia SMB: ICT Penetration & Adoption Process 33
Australia SB Importance of Strategic IT Issues 34
Australia MB Importance of Strategic IT Issues 35

Current and Future Purchase Plans 36
Current and Future Purchase Plans Summary 37
Australia SMB IT Product/Services Purchases: Last 3 Months 38
Australia SB IT Products Intentions vs. Purchases: Quarter-over-Quarter Predictability Tool 39
Australia MB IT Products Intentions vs. Purchases: Quarter-over-Quarter Predictability Tool 40
Australia SMB IT Product Unit Purchases: Last 3 Months 41
Australia SMB Outsourced IT Services Usage 42
Australia SMB IT Buying: Type of Software Purchased in Last 3 Months 43
Australia SMB IT Purchase Plans in Next 3 Months 44-45
Australia SMB Planned Usage of Outsourced IT Services 46
Australia SMB IT Spending: Type of Software Planned for Purchase in Next 3 Months 47
Australia SMB IT Product Unit Purchases: Next 3 Months 48
Australia SMBs Planned Windows 7 Operating System Overview 49
Australia SMB Operating Systems Usage 50
Australia SMB - Interest in Types of SaaS and Managed Services 51
Australia SMB Software-as-a-Service (SaaS) Applications Overview 52
Australia SMB Managed Services Usage 53
Australia SMB Printing Overview 54

Market Opportunity Assessment/Total Addressable Market 55
Total ICT Spending Summary 56
Australia SMB IT Products/Services Purchasing: Current and Planned 57
Australia SMB Total ICT Market Quarterly Spending 58
Australia SMB Quarterly Spending Shifts: SB vs. MB 59
Australia SMB Total Market ICT Spending by Category 60
Australia SMB Average ICT Spending by Product: Last 3 Months 61
Australia SMB Average ICT Spending by Product: Next 3 Months 62
Media Usage and Future Investment 63
Australia SMBs Social Media and Search Engine Usage 64
Australia SB Focus of Significant Technology Investments 65
Australia MB Focus of Significant Technology Investments 66

Competitive Landscape 67
Australia SMB: Computing Products Competitive Landscape -

Current Brand Ownership 68
Australia SMB: Networking, Security, Storage and Telecom Products Competitive Landscape- Current Brand Ownership 69
Australia SMB: Computing Products Competitive Landscape -

Future Brands Being Considered 70
Australia SMB: Networking, Security, Storage and Telecom Products Competitive Landscape - Future Brands Being Considered 71
Routes-To-Market & Channel Partner Perspective 72
Australia SMB Channel Utilization: Percent of SMBs Utilizing Channels for Recent IT Purchases 73
Australia SMB Channel Utilization: Outsourced IT Services Providers 74

Appendix 75
Australia SMB Sample Breakout by Employee Size and Vertical Industries 76
Australia SMB Universe Firmographics 77
Australia SB Firmographic Overview by Employee Size 78
Australia MB Firmographic Overview by Employee Size 79
Australia SMB Firmographic Overview by Vertical 80

Note: Product cover images may vary from those shown
Note: Product cover images may vary from those shown

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