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2009 State of the Korea SMB Market Q-Pulse Wave 3 - Is the Downturn Over? SMBs Poised for Rebound-QP3,2009 Results and Outlook for QP4,2009 Product Image

2009 State of the Korea SMB Market Q-Pulse Wave 3 - Is the Downturn Over? SMBs Poised for Rebound-QP3,2009 Results and Outlook for QP4,2009

  • Published: November 2009
  • 80 pages
  • AMI Partners

This report summarizes the findings of the third wave of AMI’s quarterly tracker (Q-Pulse) survey conducted among small (1-99 employees) and medium (100-999) businesses (SMBs) in Korea. The survey was completed among a representative sample of the top business decision makers and/or technology decision makers during September and October of 2009.

These findings were compared to the first and second waves of Q-Pulse (QP1 2009 and QP2 2009), and prior AMI survey research (Q4 2008), as relevant.

The main study objectives include the following:
- Understanding the impact of the economic environment on IT purchase decision-making from an SMB perspective.
- Identifying IT and telecom-related mindsets, attitudes, expectations, purchases and plans from a quarterly perspective as they unfold during 2009—in particular as the impact of the economic stimulus is felt and the current recession gives way to an improving economy.
- Determining shifts in ICT quarterly spending (QoQ) by comparison across major product categories.
- Tracking changes in buying process and buying criteria.

Report Outline 2
Executive Summary 5-11
Objectives, Scope and Methodology 12-14

Economic Impact on SMBs/Business Actions 15
Korea SMB Perceptions & Reactions to the Downturn 16
Korea SMB Perceptions & Reactions to the Downturn by Vertical 17
Korea SBs Weathering the Storm 18
Korea MBs Weathering the Storm 19
Korea SMBs Weathering the Storm by Vertical 20
Korea SMBs Cost Cutting Plans Next 3-6 Months 21
Korea SMBs Cost Cutting Actions Next 3-6 Months by Vertical 22-23
Korea SMBs Gauging the Government Response to the Economic Crises 24
Korea SMBs Awareness of Economic Stimulus Programs 25
Korea SMBs Government Response to Economic Crises and

Awareness of Economic Stimulus Programs 26
Korea SMB Actions Being Considered to Increase Revenues 27
Korea SMB Actions Being Considered to Increase Revenues by Vertical 28
ICT Adoption/Strategic Importance Mindset 29

AMI’s Three Waves of Adoption 30
Korea SMB: ICT Penetration & Adoption Process 31
Korea SMB Attitudes: Strategic Importance of IT Issues 32

Current and Future Purchase Plans 33
Current and Future Purchase Plans Summary 34-35
Korea SMB IT Product/Services Purchases: Last 3 Months 36
Korea SB IT Products Intentions vs. Purchases: QoQ Predictability Tool 37
Korea MB IT Products Intentions vs. Purchases: QoQ Predictability Tool 38
Korea SMB IT Product Unit Purchases: Last 3 Months 39
Korea SMB Outsourced IT Services Usage 40
Korea SMB IT Buying: Type of Software Purchased in Last 3 Months 41
Korea SMB IT Purchase Plans in Next 3 Months 42-43
Korea SMB Planned Usage of Outsourced IT Services 44
Korea SMB IT Product Unit Purchases: Next 3 Months 45
Korea SMB IT Spending: Type of Software Planned for Purchase in Next 3 Months 46
Korea SMBs Planned Windows 7 Operating System Overview 47
Korea SMB Operating Systems Usage 48
Korea SMB - Interest in Types of SaaS and Managed Services 49
Korea SMB Software-as-a-Service (SaaS) Applications Overview 50
Korea SMB Managed Services Usage 51
Korea SMB Printing Overview 52

Market Opportunity Assessment/Total Addressable Market 53
Total ICT Spending Summary 54
Korea SMB IT Products/Services Purchasing: Current and Planned 55
Korea SMB Total ICT Market Quarterly Spending 56
Korea SMB Quarterly Spending Shifts: SB vs. MB 57
Korea SMB Total Market ICT Spending by Category 58
Korea SMB Average ICT Spending by Product: Last 3 Months 59
Korea SMB Average ICT Spending by Product: Next 3 Months 60
Media Usage and Future Investments 61
Korea SMBs Social Media and Search Engine Usage 62
Korea SB Focus of Significant Technology Investments 63
Korea MB Focus of Significant Technology Investments 64

Competitive Landscape 65
Korea SMB: Computing Products Competitive Landscape - Current Brand Ownership 66
Korea SMB: Networking, Security, Storage and Telecom Products - Current Brand Ownership 67
Korea SMB: Computing Products Competitive Landscape - Future Brands Being Considered 68
Korea SMB: Networking, Security, Storage and Telecom Products Competitive Landscape - Future Brands Being Considered 69
Routes-To-Market & Channel Partner Perspective 70
Korea SMB Channel Utilization: Percent of SMBs Utilizing Channels for Recent IT Purchases 71
Korea SMB Channel Utilization: Outsourced IT Services Providers 72

Appendix 73
Korea SMB Sample Breakout by Employee Size and Vertical Industries 74
Korea SMB Universe Firmographics 75
Korea SB Firmographic Overview by Employee Size 76
Korea MB Firmographic Overview by Employee Size 77
Korea SMB Firmographic Overview by Vertical 78

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