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SaaS Chapter Two: Six Accelerators for SMB Market Growth 2007-08
AMI Partners, March 2007, Pages: 24
It’s hard to believe that it has been almost ten years since the first software-as-a-service (SaaS) vendors arrived on the IT scene - Fast forward to 2007. Although market demand for SaaS hasn’t materialized as rapidly as many would have liked, customer adoption is on the rise, and SaaS can no longer be considered a fad. I
n the U.S., AMI estimates that the SMB market for SaaS will increase at a CAGR of 17.3% CAGR over the next 5 years. However, SaaS is still in a formative stage, and adoption among different solutions and markets is uneven. However, as Chapter 2 of the SaaS story unfolds, the stars are aligning to spark new SaaS growth opportunities in the SMB market.
This report analyzes six key trends that hold the potential to dramatically accelerate SMB adoption of SaaS.
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