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Purchasing Decision Making Behavior of Small and Medium Enterprises 2009
AMI Partners, Feb 2009, Pages: 12
This report allows marketers to understand the preferred sources of information used by small and medium businesses at a granular level—based on employee size, industry, growth phase and level of sophistication—and enables technology marketing executives to more successfully address the needs of companies in this diverse and fragmented SMB market.
Most CEOs at small businesses (SBs, or companies with up to 99 staff) and IT managers at medium businesses (MBs, or companies with 100 to 999 staff) now face many of the same challenges that their counterparts at large enterprises encountered some years ago.
Apart from sheer information overload, these SMBs are finding that they need to be more productive and professional to compete better in today’s global economy. To do this they have to sort through a vast array of sources and information to make educated product and technology choices.
Business-focused social networking is becoming more important in the SMB world since these firms usually lack an IT department.
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