This report provides an overview of AMI’s go-to-market SMB segmentation model. It highlights key characteristics and ICT usage profiles of each segment, along with an assessment of the addressable market (TAM) within each segment.
ISPs, such as AT&T, Verizon, and cable companies’ customer bases are examined from a segmentation standpoint to assess who is better positioned to sell higher margin managed IP services down the road.
Finally, the report also highlights a simple process ISPs/vendors may follow to optimize/balance the composition of their customer base by applying AMI’s segmentation and predictive analytics tools.
