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North America SMB Server Opportunity 2009: Targeting Server Buyers in a Tough Economy
AMI Partners, April 2009, Pages: 62
This report provides server vendors, strategists and marketers a detailed account of how the SMB market has been impacted by the current recession and help to formulate plans appropriate to opportunities and threats in the SMB server market. Separate analysis on the small business (SB) and medium businesses (MB) segments are provided where pertinent, due to their differing server penetration, applications usage and consolidation trends.
The study provides detailed analysis of:
- Business Conditions & IT Spending
- Strategic IT Issues & Decision Makers
- Server Shipments
- SMB Expectations in Today’s Business Environment
- Brands
- Server Usage Spending and Forecasts
- Factors Affecting Server Investments
- Virtualization Penetration & Interest
The report also includes latest estimates and forecasts to the server market opportunity among SMBs in U.S. & Canada, as well as highlighting key market drivers in 2009 and beyond. SMB business conditions have been severely affected by the recent economic downturn. SMBs are dealing with this reality by prolonging IT, especially hardware lifecycles and investing only on the most essential IT purchases. In addition, they are interested in leveraging IT infrastructure to reduce cost and increase productivity.
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