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North America Networking Opportunity -Addressing a Growing Demand in a Downturn Economy 2009
AMI Partners, April 2009, Pages: 38
Broadband internet access among North American SMBs is rapidly approaching saturation. This, along with challenging economic times, has placed significant pressure on networking product vendors to drive replacement demand for switches, routers, hubs, etc. This report explores key trends on how SMB internal networks are evolving and provides insight to vendors that need to position products effectively in a increasingly difficult market.
This report addresses the SMB networking market in the U.S. and Canada from several key viewpoints:
- Overall market opportunity/outlook
- Market planning/customer assessment
- Product planning/brand positioning
- Market development/customer acquisition.
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