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Trends in North America SMB IT Security 2009 - New Security Vendors Change the Competitive Landscape and Managed Services Goes Mainstream Product Image

Trends in North America SMB IT Security 2009 - New Security Vendors Change the Competitive Landscape and Managed Services Goes Mainstream

  • ID: 1193307
  • April 2009
  • Region: America, North America, United States
  • 70 pages
  • AMI Partners

This report focuses on the IT Security opportunity among North American (US, Canada) small and medium businesses. Findings are based on internal studies conducted by AMI and secondary research including web/internet, industry events & vendor briefings.

Key Coverage Areas Include(but not limited to) the following:
- Executive Summary
- Economic Outlook
- IT Security Market Sizing
- IT Asset Ownership and Management
- Attitudes and Business Priorities
- Decision Making, Information Source
- Usage of IT Security
- Security Brand Usage
- Managed Security Service Adoption

The economy, which had been slowing since the latter part of 2007, suddenly went into a deep freeze in the last few months, following the global credit crisis. This shift in the economic climate has also adversely affected IT spending among North America SMBs. As AMI’s recently concluded Q-Pulse shows, a majority of US SMBs have seen their revenues decline and cash flows restricted, with a significant proportion having also experienced cancellation of sales orders and payments delayed by customers. As a result, 75 - 80% of US SMBs are concerned about the impact the continuing economic crisis will have on their business in the immediate future.

Executive Summary
The Macro Economic Environment
U.S. & Canada SMB Business Conditions and IT Spending
Business Conditions & IT Security Spending
Demand Drivers and Inhibitors of Security
Key Security Market Opportunities and Vendor Responses

Key Messaging
Key Differences Between U.S. SBs and MBs
Key Differences Between Canada SBs and MBs
Profile of Businesses 14-
Economic Outlook
U.S. SMB Economic Outlook
North American SMB Business Conditions: Next 12 Months Global Business Conditions Outlook.
U.S. SMB Staffing and Business Locations: Cost Cutting Measures - Current and Planned
US SMB Security Solution Payment Structures

IT Security Market Sizing
U.S. SMB Business Conditions and IT Spending
Canada SMB Business Conditions and IT Spending
U.S. SMB Security Spending and CAGR (2008-2013)
Canada SMB Security Spending and CAGR (2008-2013)
U.S. SMB Security Spending Breakout
Canada SMB Security Spending Breakout
North American SMB: Market Sizing by Employee Size and Verticals

IT Asset Ownership and Management
US & Canada SMB: Current Security Related IT Ownership
US & Canada SMB: Current Usage of IT Applications Affecting Security Requirements
North American SMB Technology Management

Attitudes and Business Priorities
Importance of Improving IT Security and Networking
Importance of Improving Security Sensitive Applications
US SMB: Factors Impacting on Security Investment
Canada SMB: Factors Impacting on Security Investment
U.S. SMB Purchase Preferences
Canada SMB Purchase Preferences
US & Canada SMB: Top 5 Business Challenge

Decision Making, Information Source
US SMB: Involvement in IT purchase process
Canada SMB: Involvement in IT purchase process
U.S. SMB Sources for IT Decision Making
Canada SMB Sources for IT Decision Making

Usage of IT Security
US & Canada SMB: % of Businesses That Have Experienced Security Breach and/or Data Loss
US & Canada SMB: Average and Total Cost of Data Recovery from Security Breach
US SMB: Current and Planned Security Solution Usage
Canada SMB: Current and Planned Security Solution Usage
US SMB: Method of Purchasing Security Products
Canada SMB: Method of Purchasing Security Products
US SMB: Current and Planned Firewall Usage
Canada SMB: Current and Planned Firewall Usage
US & Canada SMB: % of Businesses That Have Spent on Security Solutions

Security Brand Usage
The Rise of New Anti-Virus Brands
US SMB: Profile by Leading 3 Anti Virus Brands Users (L3) vs. Emerging Brands Users (EB)
Canada SMB: Profile by Leading 3 Anti Virus Brands Users (L3) vs. Emerging Brands Users (EB)
US SMB: Decision Makers by Leading 3 Anti Virus Brands Users (L3) vs. Emerging Brands Users (EB)
Canada SMB: Decision Makers by Leading 3 Anti Virus Brands Users (L3) vs. Emerging Brands Users (EB)

Managed Security Service Adoption
Characteristics of SMB Users by Types of Security Management
Managed Security Service Usage and Drivers
US & Canada SB: Profile by Security Management
US & Canada MB: Profile by Security Management
Managed Security Service: Focus on Simplifying Security Solutions and Outsource Security Management
Managed Security Service: Media Usage 69-

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