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North America - SMBs Transition to Online Marketing Internet Access , Web Hosting, E-Commerce and Online Marketing 2009
AMI Partners, April 2009, Pages: 54
This report addresses the Internet from the view of service providers, online advertising/search providers, and e-commerce/webhosting providers. It begins with higher-level market opportunity, then moves to changes and impacts to the market, and then provides data and analysis pertaining to Internet access, website usage, and usage of online marketing media.
This report provides critical information to decision-makers in the following areas:
1. The types of marketing and media SMBs are using to engage their customers and prospects
- How are SMBs advertising as the economic downturn wears on? Where does online marketing and media play in the larger SMB advertising portfolio?
2. How SMBs are using their websites
- What are the goals of SMBs when they deploy websites? How do they view e-commerce?
3. How SMBs access the Internet
- How is the cable vs. telco war playing out in the SMB market? Who is winning, who is losing?
Challenging economic times typically produce a flight to quality. This truism also applies to the North American SMB market. As the economic crisis wears on, SMBs are becoming increasingly concerned with retaining current customers and finding new customers in more targeted and cost-effective manner. This report addresses how SMBs are using the Internet in the current environment to aide in these activities.
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