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Marketing Telecommunications Products and Services to SMBs in North America Market Opportunity, Competitive Environment, End-User Needs and Buying Behavior 2009
AMI Partners, April 2009, Pages: 50
This report addresses the SMB telecom equipment and services market in North America from several key viewpoints: overall market opportunity/outlook, product/services adoption trends and drivers, usage behavior and brand preferences, purchase channels, and decision making.
SMB revenues have slowed down considerably and cash flow is being squeezed. The SMB mindset is shifting towards an OPEX cost structure for IT solutions, strongly backed by compelling proof of ROI. IT and telecom spending have slowed down considerably, but some bright spots are to be seen in the ongoing transition to wireless data and smart phones, collaborative/conferencing and hosted VoIP solutions.
This report offers service providers, vendors and marketers a clear understanding of how the SMB market has been impacted by business concerns today. It provides detailed analysis on fixed-line telephony, mobile telephony, Internet, and broadband market in North America, coupled with the current economic environment and future prospects.
This report provides insights and the critical blueprints to:
1. Segment the SMB market in a way that capitalizes on the downturn
2. Develop insights on the domestic telecom market along with the status of emerging technologies and future scenarios, including SMB adoption trends, drivers, attitudes, market penetration, opportunities, and channel strategies
3. Optimize marketing to ensure the highest return-on-marketing-investments (ROMI)
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