The 2009 U.S. SMB SaaS Channel Partners report provides a comprehensive view of the new high value channel partners that are emerging in these trying economic conditions. These partners focus on providing Software-as-a-Service (SaaS) solutions to their SMB clients. The objective of this report is to provide you with an in-depth understanding of the profile of these partners and how you can effectively recruit, engage, support and build relationships with them.
The report covers a number of topics on these high value partners including: - Who are these partners and what are their characteristics - What is the Total Addressable Market (TAM) for SaaS and what proportion of this flows through the channel - How has the current economic environment influenced the decisions of these partners and their SMB clients - What is their business model - why an increasing number of partners are transitioning to a hosted services model - What are the challenges they face - Who are the top vendors in this space and what is their relationship with the partners - How do you target and engage with these partners
This report is the result of extensive analysis on AMI's comprehensive channel partner survey data. Software-as-a-Service (SaaS) adoption has been growing at a rapid pace in the U.K. SMB market over the last couple of years and a growing number of partners have transitioned their business model to take advantage of this fast growing market. The objective of this report is to provide you with an in-depth understanding of the profile of these partners and how you can effectively recruit, engage, support and build relationships with them.
