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UK SMB SaaS Channel Partners 2009 - A Growing Opportunity in a Challenging Business Environment
AMI Partners, April 2009, Pages: 46
AMI-Partners’ 2009 U.K. SMB SaaS Channel Partners report provides a comprehensive view of the new high value channel partners that are emerging in these trying economic conditions. These partners focus on providing Software-as-a-Service (SaaS) solutions to their SMB clients. The objective of this report is to provide you with an in-depth understanding of the profile of these partners and how you can effectively recruit, engage, support and build relationships with them.
The report covers a number of topics on these high value partners including:
- Who are these partners and what are their characteristics
- What is the Total Addressable Market (TAM) for SaaS and what proportion of this flows through the channel
- How has the current economic environment influenced the decisions of these partners and their SMB clients
- What is their business model - why an increasing number of partners are transitioning to a hosted services model
- What are the challenges they face
- Who are the top vendors in this space and what is their relationship with the partners
- How do you target and engage with these partners
This report is the result of extensive analysis on AMI's comprehensive channel partner survey data. Software-as-a-Service (SaaS) adoption has been growing at a rapid pace in the U.K. SMB market over the last couple of years and a growing number of partners have transitioned their business model to take advantage of this fast growing market. The objective of this report is to provide you with an in-depth understanding of the profile of these partners and how you can effectively recruit, engage, support and build relationships with them.
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