This 36 page report explores the impact the current economic downturn has made on the SMB printing opportunity. The report includes strategies and guidance for printing and copier vendors to help maximize their opportunity. Specific actions are recommended to ensure vendors capitalize on critical changes in the printing market that can radically improve their return on marketing investments (ROMI).
Key Coverage Areas Include:
- Key Findings & Implications for Vendors - SMBs’ Reactions To New Business Environment - Printing Market Opportunity & Usage - Formalizing an IT purchase process has grown in importance
