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Marketing Telecommunications Products and Services to SMBs in China Market Opportunity, Competitive Environment, End-User Needs and Buying Behavior 2009
AMI Partners, March 2009, Pages: 44
This report addresses the SMB telecom equipment and services market in China from several key viewpoints: overall market opportunity/outlook, product/services adoption trends and drivers, usage behavior and brand preferences, purchase channels, and decision making.
Despite the economic crisis, there is still plenty of fixed and wireless network construction in China’s pipeline, especially now that the carrier reorganization process (China Mobile acquiring China Tietong Communications, China Telecom acquiring China Unicom’s CDMA business and network, and China Unicom’s GSM business merging with China Netcom) and the Olympics are out of the way. Network operator spending on telecom equipment in China will rise slightly over the next 12 months, driven primarily by extension of 2G infrastructure to rural areas and the deployment of 3G networks.
This report offers service providers, vendors and marketers a clear understanding of how the SMB market has been impacted by business concerns today. It provides detailed analysis on fixed-line telephony, mobile telephony, Internet, and broadband market in China, coupled with the current economic environment and future prospects.
This report provides insights and the critical blueprints to:
1. Segment the SMB market in a way that capitalizes on the downturn
2. Develop insights on the domestic telecom market along with the status of emerging technologies and future scenarios, including SMB adoption trends, drivers, attitudes, market penetration, opportunities, and channel strategies
3. Optimize marketing to ensure the highest return-on-marketing-investments (ROMI)
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