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India SMB IT Services Market Opportunity Focused on IT Services Trends, End-User Needs and Buying Behavior 2009
AMI Partners, May 2009, Pages: 44
This report addresses the SMB IT services market in India from several key viewpoints: overall market opportunity/outlook, product/services adoption trends and drivers, usage behavior and brand preferences, purchase channels, and decision making.
This report offers service providers, vendors and marketers a clear understanding of how the SMB market has been impacted by business concerns today, coupled with the current economic environment and future prospects.
The study provides detailed analysis of:
- How has the economic downturn affected the SMBs in terms of ICT purchases
- Evolution of SMBs’ mindset and IT preferences
- Measures to successfully target SMBs in this environment
- IT services classifications -- overview
- Market size and opportunity
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