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Marketing Telecommunications Products and Services to Indian SMBs in the Emerging Asia-Pacific Region 2009 - Market Opportunity, Competitive Environment, End-User Needs and Buying Behavior
AMI Partners, April 2009, Pages: 44
This report addresses the SMB telecom equipment and services market in India from several key viewpoints: overall market opportunity/outlook, product/services adoption trends and drivers, usage behavior and brand preferences, purchase channels, and decision making.
This report offers service providers, vendors and marketers a clear understanding of how the SMB market has been impacted by business concerns today. It provides detailed analysis on fixed-line telephony, mobile telephony, Internet, and broadband market in India, coupled with the current economic environment and future prospects.
This report provides insights and the critical blueprints to:
1. Segment the SMB market in a way that capitalizes on the downturn
2. Develop insights on the domestic telecom market along with the status of emerging technologies and future scenarios, including SMB adoption trends, drivers, attitudes, market penetration, opportunities, and channel strategies
3. Optimize marketing to ensure the highest return-on-marketing-investments (ROMI)
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