Developed APAC (JP, AU, KR) Networking Opportunity 2009 - Addressing a Growing Demand in a Downturn Economy

AMI Partners, May 2009, Pages: 40

The developed Asia-Pacific (APAC) region’s 3 most developed economies - Australia, Japan and Korea - are all facing fading demand in their export markets as a result of a downturn in the U.S. Nonetheless, the causes of this economic crisis do not change the fundamental spending drivers on networks.

This report addresses the SMB networking market in the Developed APAC countries of Australia, Japan and Korea from several key viewpoints:

- Overall market opportunity/outlook
- Market planning/customer assessment
- Product planning/brand positioning
- Market development/customer acquisition.

Management Summary 3
Key Needs and Drivers shaping the Networking Equipment Space 4
Executive Summary 5-7

Market Opportunity and Outlook 8
Developed APAC SMB: Market Sizing by Employee Size 9
Developed APAC SMB: Market Sizing by Vertical 10
Developed APAC SMB: Average Annual Revenues 11
Developed APAC SMB: Key Firmographic Indicators 12
Developed APAC SMB: Key Mobility Indicators 13
Developed APAC SMB Networking Forecast 2008-2013 14

Market Planning/Customer Assessment 15
Developed APAC SMB Impact on networking equipment & services 16
Developed APAC SMB Impact on networking equipment & services -Cont’d 17
Japan SMB Key technology penetration by networking driver - Employee Size 18
Australia SMB Key technology penetration by networking drivers - Employee Size 19
Korea SMB Key technology penetration by networking drivers - Employee Size 20
Japan SMB Key technology penetration by networking driver - Verticals 21
Australia SMB Key technology penetration by networking drivers - Verticals 22
Korea SMB Key technology penetration by networking drivers - Verticals 23

Developed APAC SMB Attitudes 24
Product Planning & Brand Positioning 25
Japan SMB: Networking Brands 26
Australia SMB: Networking Brands 27
Korea SMB: Networking Brands 28
Developed APAC SMB: WLAN Usage 29
Developed APAC SMB: WLAN Brands 30

Market Development/Customer Acquisition 31
Japan SMB: Networking Channels 32
Australia SMB: Networking Channels 33
Korea SMB: Networking Channels 34
Japan SMB IT Decision Makers 35
Australia SMB IT Decision Makers 36
Korea SMB IT Decision Makers 37
Developed APAC SMB Information Sources 38
Developed APAC SMB Business Challenges

Customers who bought this item also bought

• 2011 Asia Pacific Small and Medium Business Market Opportunity Assessment
• Marketing Telecommunications Products and Services to SMBs in the Developed Asia-Pacific Countries (Japan, Australia and Korea) 2009
• Emerging APAC (China) Networking Opportunity2009 - Addressing a Growing Demand in a Downturn Economy-
• 2012 Asia Pacific Small and Medium Business Managed Services Overview
• Developed Asia-Pacific SMBs Transition to Online Marketing Internet Access , Web Hosting, E-Commerce and Online Marketing 2009
• Developed APAC (Australia, Korea & Japan) Small & Medium Businesses 2009 - IT Services Market Opportunity - Focus on IT Services Trends, End-User Needs and Buying Behavior
• Emerging Asia-Pacific (India) Networking Opportunity 2009 - Addressing a Growing Demand in a Downturn Economy
• 2010-2011 Australia SMB State of the Cloud - Market Overview
• 2011 Australia SMB Cloud Playbook - Strategic and Tactical GTM Planning Guide
• 2011 Japan SMB Cloud Playbook - Strategic and Tactical GTM Planning Guide