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Developed APAC (Australia, Korea & Japan) Small & Medium Businesses 2009 - IT Services Market Opportunity - Focus on IT Services Trends, End-User Needs and Buying Behavior

AMI Partners, July 2009, Pages: 52


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This report focuses on the IT services opportunity among I small and medium businesses in the developed APAC countries of Australia, Korea and Japan. Findings are based on internal studies conducted by AMI:

- Over 1600 interviews were completed among SBs and MBs in these countries
- A new service launched in December 2008 to monitor SMBs’ business/technology spending, expectations on a quarterly basis in response to the changing economy
- Market sizing data are based on AMI’s latest Global Model database (GM), released in January 2009.

Additionally used was secondary research including web/internet, industry events & vendor briefings.



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