Latin America (BR, MX) Small & Medium Businesses' Transition to Online Marketing Internet Access , Web Hosting, E-Commerceand Online Marketing 2009

AMI Partners, May 2009, Pages: 56

This report addresses the Internet in the Latin American countries of Brazil and Mexico from the view of service providers, online advertising/search providers, and e-commerce/webhosting providers. It begins with higher-level market opportunity, then moves to changes and impacts to the market, and then provides data and analysis pertaining to Internet access, website usage, and usage of online marketing media.

Executive Summary 3-13
Market Opportunity and Outlook in a Challenging Economic Environment 14

LATAM Market Size: PC vs Non-PC Small Businesses 15
LATAM SMB Number of Firms by Employee Size 16
LATAM SMB Number of Firms by Vertical Industry 17
LATAM SMB: Average Annual Revenues 18

Brazil SMB Business Conditions: Concern About Impact of Economy on Business 19
Mexico SMB Business Conditions: Concern About Impact of Economy on Business 20
Brazil SMB Business Conditions: Effects of Economy on Business Over Last 3 Months 21
Mexico SMB Business Conditions: Effects of Economy on Business Over Last 3 Months 22
Brazil SMB Business Conditions: Next 3 Months Business Conditions Outlook 23
Mexico SMB Business Conditions: Next 3 Months Business Conditions Outlook 24

LATAM SMB: Key Firmographic Indicators 25
LATAM SMB: Key Mobility Indicators 26
LATAM SMB Internet Forecast 2008-2013 27
LATAM SMB Internet Access Market Opportunity and Outlook 28

Products/Services Adoption Trends, Drivers and Attitudes 29
LATAM SMB Internet Access Lines 30
Attitudes 31
Brazil SMB: Internet Spending Behavior 32
Mexico SMB: Internet Spending Behavior 33

LATAM SMB: Internet Service Providers 34
Products/Services Adoption Trends, Drivers and Attitudes 35
LATAM SMB Internet Products and Services Adoption Levels 36
LATAM SMB: How Web Sites are Used by SMBs 37
LATAM SMB: Online Commerce Payment Options and Web Site Integrated Back Office Functions 38
LATAM SMB Online Marketing Tools 39
LATAM Web Site Spending Levels
Rich Annual Revenue Streams 40

LATAM SB: Planned Web Site Usage 41
Products/Services Adoption Trends, Drivers and Attitudes 42
LATAM SMB: Advertising and Promotional Activities 43
Brazil SB: Advertising and Promotional Activities by
Vertical 44
Brazil MB: Advertising and Promotional Activities by

Vertical 45
Mexico SB: Advertising and Promotional Activities by Vertical 46
Mexico MB: Advertising and Promotional Activities by Vertical 47
Products/Services Adoption Trends, Drivers and Attitudes 48
Brazil SMB IT Decision Makers 49
Mexico SMB IT Decision Makers 50
LATAM SMB Information Sources 51
LATAM SMB Business Challenges 52
Brazil SMB Staffing and Business Locations: Cost Cutting Measures - Current and Planned 53
Mexico SMB Staffing and Business Locations: Cost Cutting Measures - Current and Planned 54

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