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Marketing Telecommunications Products and Services to SMBs in 2009 - LATAM Market Opportunity, Competitive Environment, End-User Needs and Buying Behavior
AMI Partners, April 2009, Pages: 52
This report addresses the SMB telecom equipment and services market in Brazil and Mexico from several key viewpoints: overall market opportunity/outlook, product/services adoption trends and drivers, usage behavior and brand preferences, purchase channels, and decision making.
The economies of Brazil and Mexico have experienced healthy growth rates in recent years as foreign investment has risen. These growth rates are leveling off as consumer spending and tourism cool off in the wake of global economic hardships. However, these markets still contain very attractive opportunities for IT and telecom vendors - especially in the SMB space as PC penetration continues to grow and broadband adoption rises.
This report offers service providers, vendors and marketers a clear understanding of how the SMB market has been impacted by business concerns today. It provides detailed analysis on fixed-line telephony, mobile telephony, Internet, and broadband market in Latin America coupled with its current economic environment and future prospects.
This report provides insights and the critical blueprints to:
1. Segment the SMB market in a way that capitalizes on the downturn
2. Develop insights on the domestic telecom market along with the status of emerging technologies and future scenarios, including SMB adoption trends, drivers, attitudes, market penetration, opportunities, and channel strategies
3. Optimize marketing to ensure the highest return-on-marketing-investments (ROMI)
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