This report geographically focuses on the printing opportunity in Latin America (LATAM, specifically Brazil & Mexico) small and medium businesses (SMBs). Findings are based on internal studies conducted by AMI:
- AMI’s annual SMB survey was fielded in Brazil & Mexico between Oct and Dec 2008. - AMI’s new service launched in December 2008 to monitor SMBs business/technology spending, expectations on a quarterly basis in response to the changing economy. - Market sizing data is based on the latest AMI’s 2H08 Global Model database.
As well as secondary research including web/internet, industry events & vendor briefings.
