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Enterprise Resource Planning (ERP): Vendor Strategies and Opportunities in the US Mid-Enterprise Market
AMI Partners, Aug 2009, Pages: 64
The enterprise resource planning (ERP) software market has experienced rapid change over the past five years. Maturation at the high-end of the market is driving leading vendors to seek incremental growth in the lesser developed US enterprise mid-market. Many pure-plays have also entered the market with more focused solutions and channel coverage.
As ERP penetration rates settle in the 50-60% range, vendors are shifting their focus to strategies for selling more deeply into the installed base and capturing net-new business around the edges. Core to these efforts are significant investment in creating differentiation in the portfolio with sector-based capabilities and deeper/more robust functionality in under-developed niches.
This report provides perspective on recent performance trends and consolidation in the ERP market and a point-of-view on those segments that could drive the most attractive growth for ERP vendors.
Key points of coverage include:
1. Revenue concentration and recent performance of top ERP players
2. Five year consolidation trends (acquisition/deal activity)
3. Strategic themes driving vendor growth initiatives
4. Evolving vendor focus on target industries and applications
5. Mid-market ERP adoption trends
6. Relative opportunity for incremental growth (penetration) within the small and medium business segments (legacy ERP and untapped firms)
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