The study surveyed over 450 video users who capture video using Digital Still Cameras, Camera phones, and Camcorders. Owners of video capture enabled devices who do not capture video also participated in the study.
Our findings indicate that the consumer video value-chain offers opportunities to expand products and services and create profit pools for manufacturers and retailers to expand their digital imaging portfolio. Consumers desire to do more with their videos than just upload to sharing sites.
The study report is prepared in a convenient presentation format and conveys the current state of the consumer video market; video consumer behavior; and opportunities for value-add services and products.
Having surveyed over 1,000 consumers and more than 450 active video users, the study conveys cross-tabulation of demographic and consumer video use data . Included in the analysis are data and intelligence on what consumer do with videos; what they would like to do with their videos but have been unable to; breakdown of videos captured by device (DSCs, camera phones, and camcorders) and length of videos (short form and long form across five time categories); services that would be preferred and obstacles to increased video capture. Observations and recommendations and a five year forecast of videos captured by length of time and by device are also included.
