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Indian Integral Horse Power Motors Market
Frost & Sullivan, Sep 2009, Pages: 136
Infrastructure Development and Investment Boom in Heavy Industries Amplify Prospects for the Indian Integral Horse Power Motors Market
The integral horse power (IHP) motors market in India is poised for growth as government focus on infrastructure and urban development projects intensifies. The Planning Commission has earmarked INR 20,271,000.0 million under the XI Five Year Plan for infrastructure-related projects. This, coupled with the booming real estate segment, is expected to ramp up investments in the heavy industries of metals and mining, cement, and power, thus coercing growth in this sector. 'Deregulation in the exploration and production industry and the various Greenfield/ Brownfield oil refining projects is expected to propel the demand for motors,' notes the analyst of this research service. 'Irrigation projects worth more than INR 60,000.0 million are expected to come onstream by 2013.' These developments bode well for the IHP motors market in India. However, the ongoing financial crisis has forced end-user industries to delay or cancel their planned investments, negatively impacting orders for motors.
Apart from dealing with the global economic crisis, motor manufacturers have to confront the challenge of fluctuating prices of raw materials such as steel, copper, and aluminum, which have shrunk profit margins. The hike in the prices of these metals is likely to lead to higher manufacturing costs. The highly competitive nature of the IHP motors market in India, particularly in the low voltage (LV) segment, which accounts for majority of the revenues, prevents manufacturers from passing the entire increase to their customers. Trends indicate that end-user emphasis on faster return on investments (ROI) has resulted in preference for integrated motors and drive solutions. Only a few manufacturers are able to offer customers these cost-effective solutions. For most of the manufacturers in the unorganized segment, this is a demanding task as they lack the required expertise. 'Most of these motor manufacturers from the unorganized part of the market are either niche focused or manufacture products that cater only to specific demand of the end users, thereby missing out on opportunities in other high growth end-user verticals,' says the analyst. 'Niche focused companies lack funds for research and development, and they are unable to enhance their product lines or come up with technological innovations.'
Currently, the uptake of premium efficiency motors is very low, mainly due to the high initial cost, coupled with lack of awareness about cost savings associated with them. Given the minimal technology difference of LV motors, purchase decisions are primarily price influenced. However, in the case of purchase of medium-voltage (MV) motors, the nature of application and capabilities of the motor manufacturer catering to specific end-user requirements are the contributing factors. To retain customer loyalty, motor manufacturers must establish a robust customer-centric distribution network. Greater marketing and promotional efforts by the manufacturers are necessary to convince the end users about the long-term savings associated with energy-efficient motors, despite the initial high investment involved. Going forward, the penetration of premium efficiency motors in the LV segment is expected to follow an upward trajectory. Improving end-user awareness levels on energy savings is driving this change in preference.
Market Sectors
Expert Frost & Sullivan analysts thoroughly examine the following market sectors in this research:
By Equipment Type:
- Alternating current motors
- Direct current motors
By End-user Vertical:
- Metals and mining
- Cement
- Power
- Oil and gas (includes upstream, midstream, downstream, and petrochemicals)
- Textiles
- Sugar and others (includes pulp and paper, food and beverage, pharmaceuticals, and automotive)
-Chemical
This Frost & Sullivan research service titled Indian Integral Horse Power Motors Market provides market dynamics, market size, forecasts, as well as OEM and end-user analysis for the following markets: alternating current (AC) motors and direct current (DC) motors.
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