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The Medical Imaging Market in Tanzania
Frost & Sullivan, July 2009, Pages: 86
This research service provides a strategic analysis of the medical imaging market in Tanzania, including a detailed overview of the ultrasound, x-ray and CT scan markets. Market Engineering measurements such as market sizes and growth forecasts are provided and industry best practices are discussed. Current industry challenges, market drivers and restraints are highlighted and a thorough competitor analysis is provided. This service concludes with strategic recommendations for existing and potential market participants.
This Frost & Sullivan research service titled The Medical Imaging Market in Tanzania provides a strategic analysis of the medical imaging market in Tanzania, with the Market Engineering research methodology. This measurement-based methodology focuses on market measurement, analysis, forecasting, strategy development and monitoring. In this research, Frost & Sullivan's expert analysts thoroughly examine the following technologies: ultrasounds, computed tomography (CT) scans and X-rays.
Market Overview
The Tanzanian Medical Imaging Market Offers Significant Potential for New Technologies
Although the Tanzanian medical imaging market is not yet advanced, it provides primary diagnosis to a large proportion of its population. Therefore, it has a significant potential for suppliers to introduce new technologies. The growth of the private sector has paved way for innovative technologies such as three-dimensional/four-dimensional (3D/4D) ultrasounds and computed radiography (CR) X-ray systems, which continue to be mostly limited to private hospitals. The public sector is focussing more on equipping all the referral hospitals with advanced technologies. In 2000, the Tanzanian Government, in collaboration with the Dutch Government, initiated a hospital revitalisation programme, which included the provision of basic medical imaging systems to regional and district hospitals. The installation of these X-ray and ultrasound units was completed at the end of 2003, and many of these systems are now almost at the end of their lifecycle.
'The replacement or upgrading of these systems will subsequently provide solid opportunities for vendors in this market,' says the analyst of this research. 'Suppliers will have the opportunity to upgrade old and outdated equipment with new technologies such as 3D/4D ultrasound and CR x-ray systems, which have considerable scope in this market.' The digitisation of X-ray systems took place in Tanzania only during the last two years. Although the Tanzanian medical imaging market is still small, the advantages of digital processing are anticipated to drive sales in this market significantly. A slow, but steady, adoption is expected. Digital systems provide the benefits of image manipulation to enhance contrast, radiation control and patient throughput. Moreover, these systems are more cost effective than analogue radiography.
Ultrasound systems with 3D imaging are likely to drive sales in the medium-to-long term, as the benefits of real-time reconstruction and visualisation of images can be seen with greater precision, while managing to reduce the levels of invasiveness and, consequently, the cost. This 3D technology has proven to be particularly beneficial in obstetrics by providing information that is not easily obtainable in 2D imaging.
Flexible Financial Options by Manufacturers is the Key to Success in this Market
There has been an increasing influx of low-cost Chinese and Indian brands into the price-sensitive Tanzanian medical imaging market. With the government favouring public tenders, major market participants have been compelled to compete with low-priced and low-specification products. Many high-quality product providers are finding it challenging to convince the healthcare decision makers about the economic and technical benefits of their products. 'Competitors in this market are driven to review their pricing policies while, at the same time, making sufficient profit in order to achieve revenue growth,' explains the analyst. 'Thus, the trend of price cutting remains a challenge for various companies as they attempt to compete with low-cost participants.'
During the current economic downturn, access to financial loans from relevant institutions is limited. Therefore, manufacturers should be flexible in their financial options such as offering systems on a lease basis. 'Flexible financing, efficient maintenance, and continued customer support are key to achieving sustained growth in this market,' concludes the analyst.
Technologies
The following technologies are covered in this research:
- Ultrasounds
- CT scans
- X-rays
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