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Customer Relationship Management (CRM) Market in China 2008-2012
Infiniti Research Limited, Dec 2009, Pages: 19
Customer Relationship Management (CRM) software refers to the applications that help organizations perform activities in three aspects: Operational, Collaborative, and Analytical. CRM software facilitates the companies to efficiently gather customer information, capitalize customer buying behavior, and leverage technology investments by improving the quality of sales and services.
For the enterprises, the fundamental challenge is to ensure customer loyalty and satisfaction by providing a consistent customer experience across the board. Understanding the customer needs and delivering a positive customer experience is critical to develop long-term profitable customer relationships. There is a constant pressure on the enterprises, to increase the frequency of customer visits, size of transactions, and simultaneously reduce the cost of goods sold.
Customer Relationship Management is a fast growing market in China, which currently is in its developmental phase. With the increased adoption of CRM, the demand for more sophisticated and customized products are also growing. Software as a service (SaaS) is also becoming popular among the users. Further, the rapid growth of small and medium sized businesses (SMBs), and an increased implementation of CRM in banking, manufacturing and the telecommunication industries are driving the market.
The report by TechNavio Insights forecasts the size of the Customer Relationship Management (CRM) market in China over the period 2008-2012. Further, it discusses the key market trends, drivers and challenges of the CRM Software market in China, and profiles some of the key vendors of this market.
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