|
|
 |
|
Viewing report
|
|
|
|
Global Customer Relationship Management (CRM) Marketing Automation Software Market 2008-2012
Infiniti Research Limited, Dec 2009, Pages: 23
Customer Relationship Management (CRM) Marketing Automation software automates marketing processes; including campaign execution, lead qualification distribution, brand management, trade show management, collateral management, and web advertising. The software is involved in activities such as planning marketing campaigns; executing e-mail campaigns; tracking marketing expenditure; generating leads; managing marketing contacts, brands & collaterals; and measuring the market performance.
CRM software addresses the needs of marketing, sales & distribution, and customer service & support divisions within an organization. The software shares data (among users) about prospects, customers, partners, competitors, and employees. The purpose of CRM software is to manage the customers through the entire life-cycle; i.e. from prospect and qualified opportunity to order. CRM applications include sales automation, marketing automation, contact center, customer service, and analytic applications.
CRM Marketing Automation software provides self service to customers; automates a wide range of individual & collaborative activities; and performs media testing & analysis. It can also manage electronic catalog, collateral distribution, marketing resources, personalization, primary research & surveying. Further, the software also tracks reactivation & web activity for designing up-sell or cross-sell programs.
The report forecasts the market size of the worldwide CRM Marketing Automation software over the period 2008-2012. Further, the report discusses about the segmentation of the total CRM Marketing Automation software market into various geographic regions. It also identifies the major market trends, drivers, and challenges existing for the CRM Marketing Automation software and profiles some of the key vendors of this market.
Product samples
A sample for this product is available. Please Login/Register to download this sample.
Customers who bought this item also bought
Global Customer Relationship Management (CRM) Sales Automation Software Market 2008-2012
Global Enterprise Marketing Management Software Market 2010-2014
Global CRM Software Market in Retail Industry 2008-2012
Global CRM Market in Healthcare Industry 2008-2012
Global Customer Relationship Management (CRM) in Contact Center Software Market 2008-2012
Global Merchandise Optimization Software Market in Retail Industry 2008-2012
Global Business Intelligence Software Market in Telecom Industry 2008-2012
Global Warehouse Management Systems (WMS) Market in Retail Industry 2008-2012
Global Store Back Office (SBO) Software Market in Retail Industry 2008-2012
Global Order Management Software Market in Retail Industry 2008-2012
|
|
|
|
