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Launching into the Future: A Strategic Analysis of the Global Space Launch Market
Frost & Sullivan, Aug 2009, Pages: 107
This report is focussed on the most critical element of the space industry, the launch Segment. Without the launch capability, there would be no access to space, and hence the space industry. This research presents the market trends shaping the launch industry moving forward into the future. An important part of this research is in defining the critical success factors in reference to end-user expectations (for suppliers and manufacturers). Challenged from the current economic downturn, the launch market is progressively working towards creating innovating solutions and packages for providing reliable and relatively affordable access to space.
Research Overview
This Frost & Sullivan research service titled Launching into the Future: A Strategic Analysis of the Global Space Launch Market offers a comprehensive overview of the market including launches by application, segment, mass, orbit and revenues from 2009-2018. Also included is a discussion of critical success factors for winning contracts both from the point of view of end user and supplier expectations.
Market Overview
Launch Services Becoming Commoditised
Despite the increasing interest in the use of satellites for a wide range of services and solutions, the stagnant number of launches per service provider (due to the increasing number of relatively low-cost launch service providers and the reduction of satellite sizes) strongly indicates a segment of the space industry that is losing its revenue lustre. In this respect, many market participants are including launch services within a larger satellite package, thereby potentially crowding out competitors whose market offerings are focussed on launch services.
This, coupled with the economic downturn, is causing a potential slowdown in demand at the satellite end-user level. Moreover, the dearth of financing options for ongoing and new projects is challenging the launch industry to reduce the cost of launching a payload. “The demand for readily available and affordable access to space is an opportunity for some new participants to target this low-cost launch market,” explains the analyst of this research. “For launch providers, achieving potential economies of scale by offering innovative solutions (such as stipulated blocks of launches) to end-users at an attractive price could bring new opportunities.”
Government Initiatives Drive the Market Even As Public Private Partnerships Present an Attractive Proposition for Continued Market Growth
The rejuvenation of the race to the moon ‘and beyond’ is a prime driver within the civil space segment. The civil segment is a steady catalyst for the launch (and the space industry) propelling demand with investments in R&D, deep space exploration, the International Space Station and earth observation missions. On the military front, the need to adapt to the fast changing needs of the battlefield is motivating the demand for more capable satellite launches, delivering an ‘always on and fast’ frontline communication capability. Government investments across the globe towards the development of launch infrastructure and the research of rapid deployment, including modular launch solutions, continue to be the main drivers for almost all launch capabilities across the globe.
“Public private partnerships (PPP) could provide new opportunities for commercial entities to contribute to future space programs and, at the same time, offer the much needed support to tightened space budgets,” remarks the analyst. “Governments should work closely with the industry to render new launch technologies and capabilities that meet the demands of both the government and commercial markets.” This way the industry will benefit from much needed investments and, in return, governments will spread the risk of exploring new technologies while having access to new, readily available and affordable launch capabilities.
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