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The Unified Communications Market in SAME and Egypt

Frost & Sullivan, September 2009, Pages: 199

This Frost & Sullivan research service titled The Unified Communications Market in SAME and Egypt provides detailed insights into the various Unified Communications (UC) applications gaining traction, challenges, and outlook for this market. In this research, Frost & Sullivan's expert analysts thoroughly examine the following markets: India, Sri Lanka, Bangladesh, Saudi Arabia, The United Arab Emirates (UAE) and Egypt. The UC applications covered in this research service are enterprise telephony, e-mail, unified client, unified messaging (UM), conferencing and collaboration, presence and integrated UC applications, contact center applications, and mobility.

Market Overview

UC to Ensure Effective, Low-cost Communication for Multinationals in SAME and Egypt

UC helps multinational companies to communicate efficiently at lower costs over the long term with the added benefit of being able to integrate enterprise-wide business processes such as contact centers, enterprise resource planning (ERP), and customer relationship management (CRM). Recently, there has been a significant uptake of UC, especially in the Internet protocol (IP) telephony markets of the South Asia, Middle East (SAME) and Egypt. Although several UC deployments are in the pilot testing phase and have not yet penetrated the entire enterprise, improved adoption rates are anticipated. “The proliferation of enterprises with multiple locations and an increasingly mobile workforce is aiding the growth of the UC market,” says the analyst of this research. “The need to collaborate efficiently across locations with a multitude of media devices while simultaneously reducing costs is a key driver for the UC market.”

It is extremely challenging to ensure efficient enterprise-wide communications across multiple locations in an optimum manner. UC, supported by an IP network, is immensely beneficial in such a situation. Mobility solutions, a part of the UC suite, enable the mobile workforce to engage with and communicate as and when needed. UC applications enhance end-user productivity and ensure efficient collaboration despite the myriad communication channels, media, and devices in use throughout the enterprise. This is achieved by the convergence of voice, video, and data networks on an IP foundation. Such a convergence leads to improved communications as well as a reduction in long-term costs incurred in maintaining divergent networks.

Effective Business Plan to Promote Better UC Adoption

However, several markets have imposed regulatory restrictions on IP telephony. This is a major barrier for the growth of this market. Additionally, the current economic scenario has made enterprise end users wary about investing heavily in technological advancements. Accordingly, high initial costs can deter investments in UC deployments. “Regulatory restrictions on IP telephony and prohibitively high initial investments are the primary restraints to the growth of the UC market,” explains the analyst.

Enterprise end users, in conjunction with vendors or system integrators, should make a business plan for the deployment of UC in the enterprise over the long term. This should be undertaken in accordance with the enterprise’s actual business needs to avoid unnecessary investments that might require greater spending. A convincing return on investment (ROI) outlook is also likely to enable enterprise users to understand the true potential of deploying UC. With increasing pressure from stakeholders, it is anticipated that the governments in the respective countries will eventually ease the restrictions on IP telephony. “To promote better interest and adoption rates, UC vendors need to ensure that end users have a suitable business plan and ROI outlook,” concludes the analyst. “This will aid in alleviating end user apprehensions regarding their investments, current and future business needs.”

Market Sectors

Expert Frost & Sullivan analysts thoroughly examine the following market sectors in this research:

By Geographic Region:

- India
- Sri Lanka
- Bangladesh
- Saudi Arabia
- The United Arab Emirates (UAE)
- Egypt

Technologies

The following technologies are covered in this research:

- Enterprise telephony
- e-mail
- Unified client
- Unified Messaging (UM)
- Conferencing and collaboration
- Presence and integrated UC applications
- Contact center applications
- Mobility

1. Executive Summary
- 1.1 Definitions and Scope of the Study
- 1.2 Market Highlights
- 1.3 Geographical Analysis

2. Indian Unified Communications Market
- 2.1 Market Overview
- 2.2 Competitive Analysis
- 2.3 Application-wise Analysis
- 2.4 Demand Analysis
- 2.5 Vendor Profiles

3. Sri Lankan Unified Communications Market
- 3.1 Market Overview
- 3.2 Competitive Analysis
- 3.3 Application-wise Analysis
- 3.4 Demand Analysis
- 3.5 Vendor Profiles

4. Bangladesh Unified Communications Market
- 4.1 Market Overview
- 4.2 Competitive Analysis
- 4.3 Application-wise Analysis
- 4.4 Demand Analysis
- 4.5 Vendor Profiles

5. Egyptian Unified Communications Market
- 5.1 Market Overview
- 5.2 Competitive Analysis
- 5.3 Application-wise Analysis
- 5.4 Demand Analysis
- 5.5 Vendor Profiles

6. Saudi Arabian Unified Communications Market
- 6.1 Market Overview
- 6.2 Competitive Analysis
- 6.3 Application-wise Analysis
- 6.4 Demand Analysis
- 6.5 Vendor Profiles

7. UAE Unified Communications Market
- 7.1 Market Overview
- 7.2 Competitive Analysis
- 7.3 Application-wise Analysis
- 7.4 Demand Analysis
- 7.5 Vendor Profiles

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