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Global Functional Ingredients 2009

Zenith International, September 2009, Pages: 103

Combining analysis, insight and opinion, Zenith is pleased to unveil another of its short sharp topical market reports, delivering assessments of the emerging issues and trends underpinning investment decisions.

Zenith's new topical market report on functional drinks and their associated ingredients analyses current trends in terms of functional ingredient usage and highlights emerging opportunities.

Zenith's Global Functional Ingredients 2009 report provides top level six regional market totals by volume and value, and by category, for 2004-2008, alongside five year volume forecasts to 2013. It also features brand profiles and a full market commentary that examines the typical and emerging ingredients being used in functional beverage applications.

- Functional drinks volume sales, 2004-2013
- Enriched drinks volume sales, 2004-2013
- Sports drinks volume sales, 2004-2013
- Energy drinks volume sales, 2004-2013
- Nutraceutical drinks volume sales, 2004-2013
- Value sales for all categories, 2004-2008
- Category definitions
- News chronology
- Reasons for surge in functional drinks consumption
- Discussion around typical and emerging ingredients
- Challenges and regulations
- SWOT analysis
- Brand profiles

Zenith's Global Functional Ingredients 2009 report is based on detailed research into the opportunities and threats facing this dynamic market segment. The report's main findings are:

- Advances in technology, growing research, increasing health awareness and the concerns of an ageing population are the category's main drivers.

- Healthy energy, anti-energy and energy shots are amongst the latest trends emanating from the US in the fast-moving energy drinks segment.

- Increasing use of more exotic and more novel ingredients in search for point of differentiation.

- Further volume penetration of mainstream thanks to base applications such as juice and milk.

- Whilst heart health, weight management and cancer protection remain important health concerns for address, the emphasis on ‘prevention' and general immunity continues to increase.

- Challenges to overcome include the current economic climate, carving out new niches, overcoming supply issues, and the increasingly regulatory environment surrounding claims.

Zenith International reports offer you the most reliable market figures and in-depth analysis of trends. This comes from a bottom up approach to the research process, and detailed discussions undertaken with industry players.

Brief definition

Executive summary
Market growth
Proven health benefits
Advances in food science and technology
Research – industry – government – consumer body cooperation

Introduction
Report scope
The functional ingredients concept
Data
Table 1 – Enriched drinks volume sales, 2004-2013
Table 2 – Sports drinks volume sales, 2004-2013
Table 3 – Energy drinks volume sales, 2004-2013
Table 4 – Nutraceutical drinks volume sales, 2004-2013
Table 5 – Enriched drinks value sales, 2004-2008
Table 6 – Sports drinks value sales, 2004-2008
Table 7 – Energy drinks value sales, 2004-2008
Table 8 – Nutraceutical drinks value sales, 2004-2008

Category definitions
Enriched beverages
Sports drinks
Energy drinks
Nutraceuticals
Wellness beverages

News chronology

Reasons for surge in functional markets
Ageing population
Health consciousness
Lifestyle
Changing consumer agenda

Key product claim platforms

Typical functional ingredients and their benefits

Vitamins and minerals
Taurine
Caffeine
Botanicals
Probiotics
Prebiotics
Plant sterols
Omega-3
Green tea catechins
Co-enzyme Q10

Emerging ingredients
Aloe vera
Glucosamine
Chondroitin
Whey protein
Enzymes
Guarana
Gingko
GABA
Others to watch

Challenges
Increasing raw material prices
Supply issues
Climate change
Competition
Increasing regulation surrounding nutrition and health claims
Table 15 – Main aspects of EU nutrition and health claims regulation

Regulation: regional systems surrounding functional claims
Europe – EU nutrition and health claims regulation
US – Food and Drug Administration
Asia – FOSHU
China
New Zealand

Regional review of functional dairy drink markets

Asia
Europe
US

Functional drinks SWOT analysis
Strengths
Weaknesses
Opportunities
Threats

Future and development

PORTER’S analysis for new functional ingredient market entrants
Competition
New entrants
Substitutes
Supplier power
Customer power

Brand Profiles
BioGaia
Cargill Health and Nutrition
DSM Food Specialties
Martek Biosciences Corporation
Adina For Life
Campina (with DSM Food Specialties)
Cederroth International
FUZE Beverage (The Coca-Cola Company)
Fuzzee Bee Beverage Company
GlaxoSmithKline Nutritional Healthcare
GraceKennedy Limited
Hoop Polska Sp. z o.o.
Inside Out Beauty (UK) Ltd.
Jones Soda
Leche Celta SL
Living Essentials
Mineralbrunnen Überkingen-Teinach
PRE Beverage Company
Raisio
Red Bull North America
Refresco France
SoBe Beverage Company
Unicer
Vitamin Well AB
Vivadis
Vrumona
Yagua

Appendix – symbols and abbreviations (general)
Appendix – symbols and abbreviations (ingredients)
Ingredient Index

Appendix – symbols and abbreviations (general)

Negligible, less than 0.
e Estimate
f Forecast
ASA Advertising Standards Authority
CAGR Compound Annual Growth Rate
CHF Swiss Francs
FDA (US) Food and Drug Administration
FHC Food with Health Claims
FOSHU Foods for Specified Health Use
FNFC Food with Nutrient Function Claims
FSA Food Standards Agency
JHFNFA Japan Health Food and Nutrition Food Association
GDA Guideline Daily Amount
MHLW Minister of Health, Labour and Welfare (Japan)
mg Milligram
na Not available, not applicable
NR Non returnable packaging
OA Osteoarthritis
oz Ounce
PET Polyethylene terephthalate
RDA Recommended Daily Allowance
rBST Recombinant bovine somatropin (growth hormone (for cattle))
Vol Volume
WHO World Health Organization

Appendix – symbols and abbreviations (ingredients)
CoQ10 Coenzyme Q
DHA Docosahexaenoic acid
EGCG Epigallocatechin gallate (most potent of potent of green tea polyphenols)
L. casei Lactobacillus casei
LGG Lactobacillus GG (a Lactobacillus rhamnosus probiotic strain)
MBP Milk Basic Protein
NAG N-acetyl glucosamine
Omega-3 Generic name given to group of essentially fatty acids
Omega-6 Also part of a group of essential fatty acids

- BioGaia
- Cargill Health and Nutrition
- DSM Food Specialties
- Martek Biosciences Corporation
- Adina For Life
- Campina (with DSM Food Specialties)
- Cederroth International
- FUZE Beverage (The Coca-Cola Company)
- Fuzzee Bee Beverage Company
- GlaxoSmithKline Nutritional Healthcare
- GraceKennedy Limited
- Hoop Polska Sp. z o.o.
- Inside Out Beauty (UK) Ltd.
- Jones Soda
- Leche Celta SL
- Living Essentials
- Mineralbrunnen Überkingen-Teinach
- PRE Beverage Company
- Raisio
- Red Bull North America
- Refresco France
- SoBe Beverage Company
- Unicer
- Vitamin Well AB
- Vivadis
- Vrumona
- Yagua

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