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Global Functional Ingredients 2009
Zenith International, Sep 2009, Pages: 103
Combining analysis, insight and opinion, Zenith is pleased to unveil another of its short sharp topical market reports, delivering assessments of the emerging issues and trends underpinning investment decisions.
Zenith's new topical market report on functional drinks and their associated ingredients analyses current trends in terms of functional ingredient usage and highlights emerging opportunities.
Zenith's Global Functional Ingredients 2009 report provides top level six regional market totals by volume and value, and by category, for 2004-2008, alongside five year volume forecasts to 2013. It also features brand profiles and a full market commentary that examines the typical and emerging ingredients being used in functional beverage applications.
- Functional drinks volume sales, 2004-2013
- Enriched drinks volume sales, 2004-2013
- Sports drinks volume sales, 2004-2013
- Energy drinks volume sales, 2004-2013
- Nutraceutical drinks volume sales, 2004-2013
- Value sales for all categories, 2004-2008
- Category definitions
- News chronology
- Reasons for surge in functional drinks consumption
- Discussion around typical and emerging ingredients
- Challenges and regulations
- SWOT analysis
- Brand profiles
Zenith's Global Functional Ingredients 2009 report is based on detailed research into the opportunities and threats facing this dynamic market segment. The report's main findings are:
- Advances in technology, growing research, increasing health awareness and the concerns of an ageing population are the category's main drivers.
- Healthy energy, anti-energy and energy shots are amongst the latest trends emanating from the US in the fast-moving energy drinks segment.
- Increasing use of more exotic and more novel ingredients in search for point of differentiation.
- Further volume penetration of mainstream thanks to base applications such as juice and milk.
- Whilst heart health, weight management and cancer protection remain important health concerns for address, the emphasis on ‘prevention' and general immunity continues to increase.
- Challenges to overcome include the current economic climate, carving out new niches, overcoming supply issues, and the increasingly regulatory environment surrounding claims.
Zenith International reports offer you the most reliable market figures and in-depth analysis of trends. This comes from a bottom up approach to the research process, and detailed discussions undertaken with industry players.
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