Pre pay Mobile Broadband - Trends and Products from around the world
Tariff Consultancy, January 2010, Pages: 150
Pre Pay Mobile Broadband services are now becoming a key component of a mobile operator's product portfolio in most countries around the world.
The adoption of HSDPA (High Speed Data Packet Access) networks (which allow a theoretical upload access speed of up to 7.2 Mbps) by an increasing number of mobile operators has meant the offer of higher speed access bundles and higher data Monthly User Allowances (MUAs) for subscribers.
This report is a follow up to the findings published in the earlier Mobile Broadband Pricing report which was published in 2008, where we saw the early signs of Pre Pay Mobile broadband services being introduced by selected operators
Synopis
Initially, Mobile Broadband services (which are defined for the purposes of this report as being a USB flash modem which supports a theoretical upload access speed of at least 384Kbps) are gaining in popularity for Pay Monthly customers supported by higher speed mobile networks and flat rate pricing for contract users.
But in many countries the majority of mobile voice subscribers are Pre Pay users, not Pay Monthly users. In Italy, for example, the application of tax to Pay Monthly contracts means that some 80 per cent of mobile users use a Pre Pay service, which is the norm for business users.
Pre Pay Mobile Broadband services are very much a new phenomena. The first services were introduced in 2008, but have been quickly adopted by all operators when introduced. The research has identified mobile broadband pre pay services in 74 countries.
Countries covered 74 countries (157 operators)
Argentina, Australia, Austria, Belgium, Bermuda, Bolivia, Botswana, Brazil, Bulgaria, Cambodia, Canada, Chile, Colombia, Croatia, Cyprus (South), Denmark, Ecuador, Egypt, Estonia, France, Georgia, Germany, Greece, Guatemala, Honduras, Hong Kong, Hungary, India, Indonesia, Ireland, Italy, Jamaica, Japan, Kenya, Latvia, Lithuania, Luxembourg, Macau, Macedonia, Malaysia, Malta, Mexico, Moldova, Morocco, Namibia, Netherlands, New Zealand, Nigeria, Norway, Oman, Panama, Paraguay, Peru, Philippines, Poland, Portugal, Romania, Russia, Saudi Arabia, Serbia, Singapore, South Africa, Spain, Sri Lanka, Sweden, Switzerland, Thailand, Turkey, UAE, USA, UK, the Ukraine, Uruguay and Uzbekistan.
The report provides a description of each offering along with prices for the service as well as the set-up costs often referred to the start-up kit. The benchmark section of the report reveals that Daily Pre Pay Mobile Broadband rates are provided at an average of 3.4 Euro in the EMEA region, with a spread of pricing from 9 Euro to 1 Euro with Weekly rates in the region cost an average of almost 8.9 Euro. The most popular tariff worldwide is a flat rate bundle of Hours or per flat rate per GB/MB followed by a Daily (24 Hour) flat rate.
A section of the report is devoted to a forecast revenue and subscriber forecast for each region namely Asia, EMEA, Americas.
Who Should Buy this Report
- Fixed, Mobile, Wireless Internet and Satellite Providers and Operators
- Software and Equipment Vendors
- Supplier organisations
- Regulatory Bodies
- Consultancies
- Investors, Venture Capital Companies, Financial Service Companies
A list of Tables & Charts used in this report
Acknowledgements
Methodology
Executive Summary
The Key Take Aways from this report
Introduction: A definition of Pre Pay Mobile Broadband services
Part One: The growth in Pre Pay Mobile Broadband services
Introduction
The distinction between Pre Pay and Pay Monthly Mobile Broadband services
Pre Pay Mobile Broadband versus Pay Monthly Mobile Broadband pricing
Pre Pay Mobile Broadband pricing structure and device costs
Technological developments in Pre Pay Mobile Broadband services
Types of Pre Pay Mobile Broadband services
Usage & Revenue implications of Pre Pay Mobile Broadband services
Limitations of Pre Pay Mobile Broadband service deployments
Key Point Summary
Part Two: A survey of Pre Pay Mobile Broadband services
The same lay-out for each of the 74 countries is used
- Name of country
- Pre Pay Mobile Broadband Operators & Products
- Pre Pay Mobile Broadband Strategies
Key Point Summary: Price Benchmark
Part Three: The Future of Pre Pay Mobile Broadband services
Introduction
The deployment of Pre Pay Mobile Broadband services to date
Forecast subscriber & revenue growth rates for Pre Pay Mobile Broadband from 2010 to 2013
- Forecast subscriber growth in the EMEA
- Forecast revenue growth in the EMEA
- Forecast subscriber growth in the Americas
- Forecast revenue growth in the Americas
- Forecast subscriber growth in the Asia Pacific
- Forecast revenue growth in the Asia Pacific
The major trends in Pre Pay Mobile Broadband deployments
Conclusions to Pre Pay Broadband
Pre Pay Mobile Broadband will become the norm for the majority of users to access the internet worldwide with third of a Billion users by the end of 2013
In a new report called ‘Pre Pay Mobile Broadband Services: Pricing, Trends & Products from around the world ‘ dynamic worldwide growth is predicted for Pre Pay Mobile Broadband (defined as being PC based internet connectivity usually using a USB flash modem which is capable of supporting download speeds of up to 384 KB and beyond).
Pre Pay Mobile Broadband services are being launched by more operators as 3G and HSPA services are being deployed, with over 300 HSPA networks currently in operation.
In particular, it is users in the Asia Pacific and Americas region who will lead Pre Pay Mobile Broadband subscriber adoption. Asia Pacific Pre Pay Mobile Broadband subscriber numbers will increase 10 fold over the 3 year period to 160 million users over the period with the Americas region seeing a growth rate of almost 7 times.
User take up of Pre Pay Mobile Broadband is being spurred by the increase in 3G and HSPA network deployments across all regions. Additionally in many countries as the majority of mobile users (as high as 90 per cent of mobile users across South America) are Pre Pay subscribers the availability of Pre Pay Mobile Broadband is required if Mobile Broadband is to become a mass market service.
Pre Pay Mobile Broadband providers are following a range of strategies. In many countries providers are charging a premium for mobile internet connectivity with a relatively small data allowance.
But in other countries Pre Pay Mobile Broadband providers are offering high data allowances with a low cost per GB which are on a par with fixed Broadband services. For example, in Cyprus MTN offers a month to month contract (with no contract) with a data allowance of 25 GB, and in Honduras Tigo offers a data allowance of 16 GB.
Other providers such as Virgin Mobile UK and 3 UK are offering Mobile Broadband services without a contract term as a hybrid month to month service. In the Asia Pacific region operators are launching Pre Pay Mobile Broadband services with low denominations of less than 1 Euro. They are also seeking to offset the once off purchase cost of the USB modem by offering a data SIM card only package.
Daily Pre Pay Mobile Broadband rates are provided at an average of 3.4 Euro in the EMEA region, with a spread of pricing from 9 Euro to 1 Euro with Weekly rates in the region cost an average of almost 8.9 Euro. The most popular tariff worldwide is a flat rate bundle of Hours or per flat rate per GB/MB followed by a Daily (24 Hour) flat rate.
Mobile operators around the world are seeking to differentiate their services in the face of market maturity by bundling additional services rather than competing on price. Service bundles now include the bundling of WiFi with the 3G mobile internet (for example by TMN Portugal). Examples of Pre Pay
Mobile Broadband service bundling highlighted in TCL's report include the following:
- Mobile Broadband USB modem with 100 Hours 3G internet usage plus unlimited Hot Spot usage offered by Globe Telecom in the Philippines,
- Pre Pay vouchers which can be used both by both for a fixed line Broadband service and a Mobile Broadband service offered by CTM Macau.
"Data allowances are increasing and are buoyed by the introduction of a large number of data bundles which are becoming more complex," commented Margrit Sessions, Managing Director of Tariff Consultancy Limited.
"For example both Optus in Australia, Reliance in India and Telkomsel in Indonesia are offering at least 8 different bundles with data allowances available of up to 8 GB," she added.
"Although some operators continue to price their Pre Pay Mobile Broadband product at a premium, a large number of Pre Pay Mobile Broadband providers are in fact positioning their service to replace fixed line services".
In some countries such as India, the lack of existing copper infrastructure coupled with the mass market potential of pre pay services means that Pre Pay Mobile Broadband will become the norm for the majority of users to access the internet worldwide.
Argentina, Australia, Austria, Belgium, Bermuda, Bolivia, Botswana, Brazil, Bulgaria, Cambodia, Canada, Chile, Colombia, Croatia, Cyprus (South), Denmark, Ecuador, Egypt, Estonia, France, Georgia, Germany, Greece, Guatemala, Honduras, Hong Kong, Hungary, India, Indonesia, Ireland, Italy, Jamaica, Japan, Kenya, Latvia, Lithuania, Luxembourg, Macau, Macedonia, Malaysia, Malta, Mexico, Moldova, Morocco, Namibia, Netherlands, New Zealand, Nigeria, Norway, Oman, Panama, Paraguay, Peru, Philippines, Poland, Portugal, Romania, Russia, Saudi Arabia, Serbia, Singapore, South Africa, Spain, Sri Lanka, Sweden, Switzerland, Thailand, Turkey, UAE, USA, UK, the Ukraine, Uruguay and Uzbekistan.
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