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In-Game Advertising Market - Advertising and Video Game, 2009-2013
IDATE, Nov 2009, Pages: 50
In-Game Advertising, or IGA, is a fast-growing market that is expected to increase from 716 million euros globally in 2009 to 1.4 billion euros in 2013. This report, which provides a detailed view of how the market is structured and the strategies being employed by the players, sheds new light on the market's promising outlook, its inherent challenges and the medium-term growth levers.
Key questions
- What momentum for the different market segments: In-Game, Around-Game Advertising and Advergames?
- How can advertising adapt to the immersive and interactive nature of video games?
- Are the tools used for measuring in-game advertising efficient?
- Are gamer profiles and their consumption of digital entertainment growth levers for in-game advertising?
- How do gamers view the arrival of in-game advertising?
- What are the issues for the stakeholders: advertisers, in-game advertising companies, publishers, platform manufacturers, developers, technology providers, etc.?
> In-game advertising market forecasts up to 2013, by platform (home console, handheld console), PC (offline and online) and mobile phone.
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