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Analysis of North American Market for Advanced Driver Assistance Systems – ACC, LDW, BSD, Night Vision and Park Assist Systems
Frost & Sullivan, Dec 2009, Pages: 133
This research service provides the strategic analysis of the advanced driver assistance systems market in North America. The research covers the North American original equipment passenger vehicle ADAS market composed of active cruise control, blind spot detection, lane departure warning, night vision system and parking assist market. The study offers valuable insights into the market's dynamics, trends, challenges, future outlook and the opportunities it offers to the value chain participants. The study identifies the various challenges that the participants face and the response that a market participant should consider to minimize the impact.
This Frost & Sullivan research service titled Analysis of North American Market for Advanced Driver Assistance Systems – ACC, LDW, BSD, Night Vision and Park Assist Systems analyzes the dynamics and trends of the market and projects the future outlook for the market and the opportunities it offers for participants along the value chain. In this research, Frost & Sullivan's expert analysts thoroughly examine the following markets: adaptive cruise control (ACC), lane departure warning, (LDW) blind spot detection (BSD), night vision, and park assist or back-up aid systems.
Market Overview
Advanced Driver Assistance Systems to Witness Strong Growth with the Entry of Volume Makers
Upcoming safety regulations and technological advancements will spearhead growth in the North American market for advanced driver assistance systems (ADAS) including ACC, LDW, BSD, night vision, and park assist systems. The rising graph of road accidents has remained a cause of concern for governments and regulatory bodies. With over 230 million vehicles on the roads, the need for driver safety is slowly increasing. There is a shift in focus from crash mitigation to crash avoidance, particularly in the small vehicles segment. The high demand for smaller vehicles has forced automakers to incorporate advanced safety features to allay consumer perceptions and fears. 'The introduction of camera-based systems in new vehicles will improve safety and drive market penetration,' notes the analyst of this research service. 'Systems such as reverse camera park assist and LDW will see an increase in penetration beyond 2012 due to the upcoming safety legislations, while night vision systems are likely to be limited to high-end models.' Technological evolution has enabled a single camera to support multiple applications, allowing the flexibility for automakers to offer additional ADAS systems using the same camera. ADAS with inherent associated cost is likely to witness strong growth with the entry of volume makers. Low-cost technologies as well as enhanced production techniques and materials allow volume makers to integrate ADAS systems in entry-level cars. The entry of volume makers in the ADAS market has enhanced vehicle safety in small cars and bridged the gap between demand and availability.
The ADAS market is characterized by a high degree of innovation and is shifting from stand-alone systems to integrated ones that can share information and provide a robust solution at low cost. Indications point to a gradual shift toward smaller, affordable cars. This trend will fuel the demand for upscale content in low-end cars. The preference for smaller cars will make the task of maintaining high safety levels for the passenger and the car more challenging. While incorporating all safety features, engineers will have to ensure fuel efficiency and minimal design changes and yet keep costs low. The inclusion of upscale content in entry or mid-level cars will entail significant cost additions compared to high-end cars. 'The lack of standardization among various safety systems from different suppliers and automakers is restraining market progression,' says the analyst. 'This increases the cost of development, making it difficult to introduce the system across a wide range of vehicle segments.'
Going forward, technologies such as sensor fusion, system integration, function integration (multifunction on single chip), and package integration will offer profit margin improvement opportunities for suppliers that are striving to reduce cost. By 2015, LDW is likely to have more volumes than BSD systems due to the lower cost of the camera and technical feasibility to accommodate multiple applications. Complementary metal-oxide-semiconductor (CMOS)-based camera park assist presents strong growth opportunities; however, obstacle sensors will become commodity products. Ultrasonic park assist is a high-volume market with strong competition and this segment is likely to experience organic growth in the future.
Market Sectors
Expert Frost & Sullivan analysts thoroughly examine the following market sectors in this research:
- Adaptive cruise control
- Lane departure warning
- Blind spot detection
- Night vision system
- Parking assist or back-up aid
- Technologies
The following technologies are covered in this research:
- Stop and go sensor fusion
- Lane keeping assist
- Side blind spot
- Near infrared + far infrared
- Auto park assist
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