|
|
 |
|
Viewing report
|
|
|
|
Voice of the Customer: Perceptions and Behaviors Toward Bottled Water Market
Frost & Sullivan, Sep 2009, Pages: 56
The research measures APAC consumers’ brand awareness, brand perceptions, current brand ownership, and features deemed important in bottled water products. This research surveyed general consumers within Australia, Indonesia, Japan, Malaysia, Singapore, South Korea and Thailand.
Frost & Sullivan’s research service titled Voice of the Customer: Perceptions and Behaviors Toward Bottled Water Market provides a detailed analysis of the consumer perception of bottled water brands throughout Asia Pacific (APAC). This research service measures the brand preferences of bottled water and identifies the features of bottled water that are perceived as important by the consumers.
Market Overview
Consumers’ Perception of Bottled Water Being Safe and Healthy Drives the APAC Bottled Water Market
As several bottled water manufacturers and brands are not having equal presense across pan- APAC, the bottled water market in APAC is highly fragmented. Consumers perceive the market to be localized within countries, although a few well-known brands are recognized by APAC consumers for self awareness, brand perception, and regular consumption. Consumers consider the quality of the water as the most important feature of bottled water. 'Safety and cleanliness are the main reasons APAC consumers prefer drinking bottled water,' says the analyst of this research. 'This indicates that consumers assume that bottled water is safer than the drinking water available from taps.' Manufacturers should focus on promoting the purity and high quality of their bottled water products, as the majority of APAC consumers purchase bottled water because it is perceived to be cleaner than tap water. More consumers in Indonesia and Thailand consume bottled water regularly, compared to their counterparts in other APAC countries.
However, only a small proportion of APAC consumers actually think their tap water is unsafe to drink. Therefore, bottled water manufacturers should avoid aggressive marketing with scare tactics. They should consider marketing that focuses on the taste and convenience of bottled water.
Besides quality, the taste of the bottled water is also very important for consumers. The brand name is of minimal importance among APAC consumers compared to the other parameters. 'Mineral water is the most popular type of bottled water that is consumed in APAC,' observes the analyst. 'General advertisements and television are the top sources of information APAC consumers use for information about bottled water brands.'
Product samples
A sample for this product is available. Please Login/Register to download this sample.
Customers who bought this item also bought
Bottled Water Market in Indonesia
Bottled Water in the United States 2009
China Drinking Water Industry Survey Report, 2010
China Drinking Water Industry Survey Report, 2010
Non-Alcoholic Beverages - Global Outlook
Offering Ethicality & Sustainability in Alcoholic Drinks
Bottled Water - Indonesia
Global Bottled Baby Drinks, 2009-2015
Future Opportunities in Bottled Water: Leveraging Purity, Ethical and Health Credentials
Global Bottled Water 2008
|
|
|
|
