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Bottled Water in the United States 2009
Mintel, Nov 2009, Pages: 86
The bottled water category faces numerous challenges including the economics of the “new normal” and increased environmental concern, and as a result, understanding market dynamics has become essential to ensure continued success. Opportunities do remain, however, and this report seeks out and finds them. Some of the topics covered in this Mintel report include:
- How market forces are reshaping the bottled water category, suppressing sales in some segments and not in others
- Specific product ideas, strategies and tactics likely to be well received in this changing category, including: identification of overlooked demos, what types of bottled water products respondents want but are not available, and product suggestions for specific use
- How consumer attitudes are affecting category sales, and steps bottled water manufacturers can take to enhance their brands
- An analysis of why certain brands are succeeding in the market and why others are struggling
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