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Water and Wastewater Treatment Markets in Australia - Market Outlook and Growth Opportunities

Frost & Sullivan, Nov 2009, Pages: 37


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This research service outlines the market outlook and growth opportunities in the water and wastewater treatment markets in Australia. It includes total market size for water and wastewater treatment equipment, market trends, competitive landscape, and market share analysis.

This Frost & Sullivan research service titled Water and Wastewater Treatment Markets in Australia - Market Outlook and Growth Opportunities provides an overview of the market for water and waste treatment markets, drivers, restraints, industry challenges, market size, and forecasts. In this research, Frost & Sullivan's expert analysts thoroughly examine the following markets: water treatment equipment {mechanical/motor driven equipment, instrumentation equipment, membrane separation equipment, gravity filters, and others (valves, penstocks, tanks)}; wastewater treatment equipment: {primary treatment, secondary treatment, tertiary treatment, and others (sludge treatment, odour control)}.

Market Overview

Severe and Prolonged Drought in Australia Puts the Spotlight on Water and Wastewater Treatment Equipment

Australia has been in the grip of a severe drought since 2002, and population pressure has threatened even the existing water supplies. This demand for water will only increase with continued economic growth. Therefore, the country is heavily reliant on water treatment equipment, such as the advanced membrane bioreactor, to alleviate the water scarcity. “The markets for municipal water and wastewater treatment in Australia have experienced significant technology trends based on improved solution reliability, greater treatment efficiency, and ability to meet regulatory requirements,” say the analysts of this research. “Replacing older conventional clarifier systems with modern systems has become increasingly attractive, although it is slightly more expensive.” As the water and wastewater treatment market is at the maturity phase, opportunities will have to be created through upgrades, improvements, and retrofits in existing plants, with more advanced technologies and competitively priced products.

Prices will be a significant purchase factor considering the economic downturn has tightened the purse strings of consumers and narrowed manufacturers’ profit margins. However, the market will gain some respite from these conditions due to long-term commitments from both local and international participants, creating a very competitive scenario in Australia. “Participants will be gladdened by the significant investments toward the refurbishment of aged water and wastewater treatment plants,” notes the analyst. “Furthermore, regulatory requirements are demanding technological advancements, giving a boost to market development.” Even so, some companies may not have the financial or technical capability to meet such regulatory demands, given the current economic scenario. The market is likely to dip in the latter half of 2009 to early 2010, but as the Australian economy is more resilient than its western counterparts, it is expected to rebound.

“When companies are not able to capitalize on opportunities, strategic changes need to be brought about to enable equipment suppliers to partner with key water users and thus, enhance sales,” observes the analyst. “The availability of semi-skilled labor in abundance in this labor-intensive market will further promote its development.”

Market Sectors

Expert Frost & Sullivan analysts thoroughly examine the following market sectors in this research:

Water Treatment Equipment:
- Mechanical/motor driven equipment
- Instrumentation equipment
- Membrane separation equipment
- Gravity filters
- Others (Valves, penstocks, tanks)

Wastewater Treatment Equipment:
- Primary treatment
- Secondary treatment
- Tertiary treatment
- Others (sludge treatment, odor control)


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