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Commuter Culture in the United States 2009
Mintel, Nov 2009, Pages: 85
This Mintel report explores the public transit market in the US. It provides insight into the external and internal factors affecting service and ridership trends, and what they mean for launching ad and marketing campaigns via buses, subways and rail systems and taxicab fleets.
This report provides an in-depth examination of the public transit market for industry retailers, distributors, and marketers interested in pursuing opportunities to capitalize on trends within segments and to evaluate the competition. Additionally, the report will examine the opportunities that are available through these three transit segments: buses, subways and rail and taxicabs.
Specific questions that are answered in this report include, but are not limited to, the following:
- What effects do rising gasoline costs and the economic downturn have on the overall market
- How can transit operators use environmental concerns and rising fuel prices to increase ridership
- Which companies are refining how to advertise via public transit, and how can others learn from their success
- How can transit systems partner with municipalities and other industries to boost awareness and ridership
- How can transit systems encourage ridership among commuters who may feel committed to driving cars
- How can transit systems take advantage of the economic downturn to appeal to consumers seeking budget-conscious commuting options
- What media are industry leaders using to deliver effective marketing campaigns via public transit, and what actions need to be taken to improve visibility
- What transit systems do consumers ride the most? The least? The farthest? The shortest?
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