The restaurant industry has felt the impact of the recession and the family midscale segment is no exception. With competition coming from all angles, industry operators are walking the tightrope between health and indulgence, while attempting to diversify the core consumer base and drive home the price:quality ratio message.
This report addresses the following topics in depth:
- What types of menu changes have been seen by leading chains - Who the primary customers are and what efforts are being made to widen that scope - The impact of discounting and limited time offers - Why customers choose family midscale - What customers would like to see more of on menus
