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Life Insurance in the United States 2009
Mintel, Nov 2009, Pages: 98
This Mintel report highlights the business activity in the life insurance market, with special emphasis on year-end results for 2008. The report also examines the views and behaviors of consumers concerning life insurance, and how they view the industry in the current economic context.
Topics explored include the market size of the life insurance industry based on direct written premium, the recent competitive environment, usage of various marketing channels for purchases of life insurance, key market drivers that influence sales, brand qualities, and recent advertising efforts through TV commercials, print ads, direct mail and emails directed to the consumer. Also explored is consumer ownership of different types of life insurance and annuities, and reasons why life insurance is purchased.
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