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Consumer and Market Trends during Recession: Cross–Industry Research Report
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Description: |
This report follows the main consumer markets and consumers’ behavior indications for the year 2009. To better understand how Americans are adjusting their buying habits during the recession we have collected consumers’ spending statistics and market data as well as consumer insights derived from web metrics tools such as search trends and social media monitoring. The “Consumer and Market Trends during Recession” offers a comprehensive review of the U.S. market in the following consumer industries: Food and Beverage, Apparel, Media and Electronics, Travel, Health, Automobiles, Education and Pets. It provides a broad perspective on consumers’ changing behavior during the current economic downturn. |
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Contents: |
INTRODUCTION - MAIN FINDINGS - CONSUMER RECESSION BEHAVIOR - RETAIL SALES
1- FOOD AND BEVERAGE - FINDINGS - Food Industry - - Dining at Home or Eat Out? - - Private Label Foods - - Eat Healthy? Cheaper to Grow your Own - Beverage Industry - - Coffee Purchases - - Alcohol Purchases - WEB METRICS - SUMMARY
2- APPAREL - FINDINGS - WEB METRICS - SUMMARY
3- MEDIA AND ELECTRONICS - FINDINGS -Home Broadband -Mobile Internet Access -Cell Phone Services -Cell Phones and Smart phones -PC and Laptop Sales -Cable and Satellite Services -Televisions -Video Games - WEB METRICS - SUMMARY
4- TRAVEL - TRAVEL INDUSTRY FINDINGS -Online Travel - WEB METRICS - SUMMARY
5- HEALTH - FINDINGS -The Pharmaceutical Market -Non-Prescription Medicine -Alternative Medicine and Natural Care - WEB METRICS - SUMMARY
6- AUTOMOBILES - AUTOMOBILE INDUSTRY FINDINGS -Hybrid Cars - WEB METRICS - SUMMARY
7- EDUCATION - FINDINGS -College Education Planning -Back to School Shopping - SUMMARY
8- PET INDUSTRY - FINDINGS - WEB METRICS - SUMMARY
FINAL REMARKS - BUSINESS IMPLICATIONS - REFERENCES - WEB METRIC TOOLS |
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Reviews |
” Consumer and Market Trends during Recession” is a very interesting and timely report. In addition to a comprehensive review of survey data, TrendsSpotting’s unique use of web metrics reflecting consumers’ online behavior, brings market research into the Web 2.0 era. I find TrendsSpotting’s business review an important resource for marketers. ”
— Guy Kawasaki, Co-founder of Alltop and Garage Technology Ventures.
“The report is enormously comprehensive and stunningly interesting. TrendsSpotting has pulled it all together to make it highly relevant. I am impressed by the breadth and depth, and timeliness of the content. Wow.”
— Marian Salzman, president Euro RSCG Worldwide PR, North America, and one of the world’s leading trendspotters/ futurists. |
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Consumer and Market Trends during Recession: Cross–Industry Research Report
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